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Designing Research Questionnaires for Business and Management Students

by Yuksel Ekinci SAGE Publications Ltd
Pub Date:
Hbk 184 pages
AU$189.00 NZ$195.65
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This book demonstrates how to develop and deliver interviewer and self-administered questionnaires in business and management research. For any student wanting to use questionnaires for their dissertation, it takes them through the whole process from different types of questionnaires to the skills needed to design them. It also covers: How to select an appropriate type of questionnaires Types of questions to include Types of response categories to use Layout of the questionnaire Estimating the cost Documenting the decisions made for pre-testing, pilot-testing and revising questions.The Mastering Business Research Methods series provides practical guidance on using specific methods of data collection and data analysis. Expert authors, and series editors Bill Lee, Mark Saunders and Vadake K Narayan, share their extensive experience on how to get the best from each method, through clear, understandable and applied examples. Ideal for Business and Management students studying for a Master and rsquo;s degree, each book provides all they need to know before employing a particular research method for their dissertation.

Understanding Research Questionnaires
Basic Components of Research Questionnaires
Conducting Research with Questionnaires
Examples of Research Questionnaires

Yuksel Ekinci is Professor of Marketing in the Henley Business School at the University of Reading. He teaches courses in research methods and global marketing management. Yuksel is an active researcher. His principal areas of research have been the theory testing and scale development in the areas of service quality, consumer satisfaction and branding. He co-authored a book on scale development, authored book chapters and more than fifty peer reviewed journal articles some of which were appeared in the Journal of Business Research, the European Journal of Marketing, the Journal of Marketing Management, the Service Industries Journal, Journal of Travel Research and the Annals of Tourism Research. He supervised many MBA, MSc, PhD students to successful completion and examined doctoral theses in the UK and abroad. Yuksel serves as an editorial board member for several academic journals such as the Journal of Retailing and Consumer Services and Journal of Travel Research.