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Designing Research Questionnaires for Business and Management Students

by Yuksel Ekinci SAGE Publications Ltd
Pub Date:
02/2015
ISBN:
9781446273579
Format:
Pbk 184 pages
Price:
AU$62.00 NZ$63.48
Product Status: In Stock Now
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Available as eBook
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Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan.

The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research.

In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.

Introduction
Understanding Research Questionnaires
Basic Components of Research Questionnaires
Conducting Research with Questionnaires
Examples of Research Questionnaires
Conclusions

Yuksel Ekinci is Professor of Marketing in the Henley Business School at the University of Reading. He teaches courses in research methods and global marketing management. Yuksel is an active researcher. His principal areas of research have been the theory testing and scale development in the areas of service quality, consumer satisfaction and branding. He co-authored a book on scale development, authored book chapters and more than fifty peer reviewed journal articles some of which were appeared in the Journal of Business Research, the European Journal of Marketing, the Journal of Marketing Management, the Service Industries Journal, Journal of Travel Research and the Annals of Tourism Research. He supervised many MBA, MSc, PhD students to successful completion and examined doctoral theses in the UK and abroad. Yuksel serves as an editorial board member for several academic journals such as the Journal of Retailing and Consumer Services and Journal of Travel Research.