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Contemporary Issues in Sport Management: A Critical Introduction

by Terri Byers SAGE Publications Ltd
Pub Date:
Pbk 536 pages
AU$95.00 NZ$98.26
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This is a rich and dynamic introduction to the management of sport through examining the issues facing sport managers in contemporary society. To understand effective management, this edited text provides contextual content in the form of case studies and clear academic research to analyse problems and issues. It leads the reader through the key ideas and main debates, enabling students to understand how to manage in the context of sport at different levels.  


The book draws on research expertise from around the globe, integrating a variety of perspectives into engaging and accessible chapters, and is an essential companion for all undergraduate and postgraduate students embarking on a sports management course or module.   Readership: Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.

Foreword - Earle Zeigler
Introduction - Terri Byers
Chapter 1: Glocal Sport - Impact on Corporations and Institutions - Oliver Rick, Callie Batts-Maddox and David L. Andrews
Chapter 2: The Commercialization of Sport - Patrick A. Reid and Daniel S. Mason
Chapter 3: Technology and Innovation - Antonio Davila and George Foster
Chapter 4: Corruption in Sport - Wladimir Andreff
Chapter 5: The Global Economics of Sport - Chris Gratton, Dongfeng Liu, Girish Ramchandani and Darryl Wilson
Chapter 6: Ethical Behaviour and Values in Sport - Gabriela Tymowski, Terri Byers and Fred Mason
Chapter 7: Politics and Sport Governance - Russell Holden
Chapter 8: International Sport Law - Kevin Carpenter
Chapter 9: Media and Communications - Andrea Geurin-Eagleman
Chapter 10: Human Resource Management in Sport - Shannon Kerwin
Chapter 11: Strategic Management - Danny O'Brien and Ben Corbett
Chapter 12: Animals in Sport - Andrew Byers and Dene Stansall
Chapter 13: Sport Policy - Jiandong Yi
Chapter 14: Mega Sport Events - Kamilla Swart
Chapter 15: Sport Participation - Jason Bocarro and Michael Edwards
Chapter 16: Leadership - Mark McDonald and Kirsty Spence
Chapter 17: Gender - Annelies Knoppers and Agnes Elling-Machartzi
Chapter 18: Performance Mangement - Leigh Robinson and Mathieu Winand
Chapter 19: Doping - Aaron Smith and Bob Stewart
Chapter 20: Gambling and the Sports Betting Industry - David Forrest
Chapter 21: Funding for Sport - Elwyn Cox
Chapter 22: Match Fixing in International Sport - Andrew Harvey and Haim Levi
Chapter 23: Disability Sport - Ian Brittain
Chapter 24: Ownership - John Beech
Chapter 25: Social Media Challenges - Sebastian Kopera
Chapter 26: Managing Social Media in Sport - Olan Scott, Katherine Bruffy and Michael Naylor
Chapter 27: Brand Management in Sport - Jonathon Edwards
Chapter 28: Crisis Management - Stacey Hall
Chapter 29: Sexuality: Homohysteria and Coming Out in Sport - Ryan Scoats and Eric Anderson
Chapter 30: Fan Loyalty in Sport - Joerg Koenigstorfer
Chapter 31: Trust and Control in Sport Organizations - Terri Byers and Alex Thurston
Chapter 32: Sponsorship in Sport - Nicolas Chanavat and Guillaume Bodet
Chapter 33: Athlete Transgressions: Implications for Sports Managers - Kate Westberg, Constantino Stavros, Bradley Wilson and Aaron Smith
Chapter 34: Corporate Social Responsibility of and through Sport - Christos Anagnostopoulos and Dimitrios Kolyperas
Conclusions: The Employability 'Race' in Sport Management - Terri Byers

Contemporary Issues in Sport Management: A Critical Introduction presents an extensive selection array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport.

Hot topics such as corruption, doping, ethics, player transgression, social media, innovation and corporate social responsibility will engage students in thinking about the dynamic nature of sport and organisational implications. The Tools for Analysis and Action Learning questions provide a great basis for students to employ higher-level thinking strategies to the diverse array of incredibly interesting ‘real life’ Sport Cases presented in each chapter.

This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.

Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School.
Dr. Terri Byers - Coventry University