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Factorial Survey Experiments

by Katrin Auspurg and Thomas Hinz SAGE Publications, Inc
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Pbk 168 pages
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Filling a gap in the literature of the field, this first-of-its-kind book provides researchers with a practical guide to using the factorial survey method to assess respondents’ beliefs about the world, judgment principles, or decision rules through multi-dimensional stimuli (“vignettes”) that resemble real-life decision-making situations. Using insightful examples to illustrate their arguments, the authors guide researchers through all relevant steps, including how to set up the factorial experimental design (drawing samples of vignettes and respondents), how to handle the practical challenges that must be mastered when an experimental plan with many different treatments is embedded in a survey format, and how to deal with questions of data analysis. In addition to providing the “how-tos” of designing factorial survey experiments, the authors cover recent developments of similar methods, such as conjoint analyses, choice experiments, and more advanced statistical tools.

1. Introduction2. Why and When to Use Factorial Survey Methods3. Setting Up the Experimental Design4. Setting Up the Survey5. Data Analysis6. Further Aspects7. Concluding Remarks

Katrin Auspurg currently holds a full professorship in sociology, area quantitative empirical research at the Department of Social Sciences at the Goethe-University Frankfurt. She has also been a research associate at the Institute for Social and Economic Research (ISER), University of Essex since 2010. Her main research interests are in survey research methods, analytical sociology, and labor market research. Thomas Hinz is currently a full professor at the Department of Sociology and History at the University of Konstanz, Germany. From 2006 to 2010, he was principal investigator in the research project aThe Factorial Survey as a Method for Measuring Attitudes in Population Surveysa (funded by the German Research Foundation; part of the aPriority Programme on Survey Methodologya).