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Media, Culture and Society: An Introduction 2ed

by Paul Hodkinson SAGE Publications Ltd
Pub Date:
01/2017
ISBN:
9781473998346
Format:
Ebk 344 pages
Price:
AU$75.00 NZ$77.39
Product Status: Available
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Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this second edition cements its reputation as the 'must have' text for any undergraduate student studying media and communication studies.

Chapter 1: Introduction
PART ONE: ELEMENTS OF MEDIA
Chapter 2: Media Technologies
Chapter 3: Media Industry
Chapter 4: Media Content
Chapter 5: Media Users
PART TWO: MEDIA, POWER AND CONTROL
Chapter 6: Media as Manipulation: Marxism and Ideology
Chapter 7: Construction of News
Chapter 8: Public Service or Personal Entertainment? Controlling Media Orientation
Chapter 9: Advertising: Emergence, Expansion and Transformation
Chapter 10: Decline of the National Public: Digitalization, Commercialization and Fragmentation
PART THREE: MEDIA, IDENTITY AND CULTURE
Chapter 11: Media, Community and Difference: From Mass Stigmatization to Grassroots Identity Groups
Chapter 12: Media, Race and Ethnicity
Chapter 13: Media, Gender and Sexuality
Chapter 14: Saturation, Fluidity and Loss of Meaning

Paul Hodkinson wrote a thorough and comprehensive introduction into the role of media in contemporary societies. This second edition presents  an accessible comparative analysis of theories and research methods from the social and cultural sciences. The illustrations and exercises offer students a challenging opportunity to do their own explorations in the field.