Request Inspection Copy

If you are an Academic or Teacher and wish to consider this book as a prescribed textbook for your course, you may be eligible for a complimentary inspection copy. Please complete this form, including information about your position, campus and course, before adding to cart.

* Required Fields

To complete your Inspection Copy Request you will need to click the Checkout button in the right margin and complete the checkout formalities. You can include Inspection Copies and purchased items in the same shopping cart, see our Inspection Copy terms for further information.

Any Questions? Please email our text Support Team on text@footprint.com.au

Submit

Email this to a friend

* ALL required Fields

Order Inspection Copy

An inspection copy has been added to your shopping cart

Middle Schoolers, Meet Media Literacy: How Teachers Can Bring Economics, Media, and Marketing to Life

by Jim Wasserman and David Loveland Rowman and Littlefield
Pub Date:
03/2019
ISBN:
9781475842173
Format:
Hbk 204 pages
Price:
AU$127.99 NZ$130.43
Product Status: Available in Approx 14 days
add to your cart

Other Available Formats:

This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered.

Acknowledgements
Chapter 1: Marketing & Media: The Twin pillars of American Society
Chapter 2: Introduction to Basic Neoclassical Economics (The Objective Study of Choice)
Chapter 3: Behavioral Economics (How we are “Nudgeda while Making our Choices)
Chapter 4: Coolness: The Super Nudge
Chapter 5: Seeking Media Lit's Holy GRAIL (Consumer Demographics)
Chapter 6: An Age-old Question (Media Lit and children)
Chapter 7: Tween Centrics (media lit, tweens, and young teens)
Chapter 8: Media Literacy, Relativity, and Persuasion
Chapter 9: Telling the Truth
Glossary
Bibliography
About the Authors

An understanding of economics and media literacy are foundational to understanding how our economy and media intertwine to propel our everyday choices. With this book, Wasserman and Loveland have provided a wonderful service for classroom teachers everywhere to make these important ideas accessible and engaging. -áMedia literacy is the underpinning to understand how democracy and capitalism are represented to us, and how we can represent ourselves effectively within a free market economy. -áEvery student and every adult needs this understanding to be an informed and active citizen.
A former business litigation attorney, Jim Wasserman has spent the last 25 years teaching media literacy, economics, government and history. He currently resides in Granada, Spain with his wife and entourage of sycophantic cats.

Dave Loveland's liberal arts education of studying ancient language, culture, religion, and literature have been instrumental in understanding the effects of media literacy through time. A career educator living in Dallas, Texas, Dave teaches 8th grade Humanities with an emphasis on American history and language arts.