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Today's Public Relations: An Introduction

by Robert Heath and W Coombs SAGE Publications, Inc
Pub Date:
Ebk 560 pages
AU$272.00 NZ$278.26
Product Status: Available
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1. Strategic Public Relations Building: An Ethical Organization Communicating Effectively
2. History of Public Relationships
3. Managing Mutually Beneficial Relationships
4. The Value of Research
5. Elements of Planning
6. Taking Action: Strategic Messaging
7. Evaluation of Public Relations Efforts
8. Public Relations Theory in Practice
9. Ethical and Legal Restraints on Public Relations Practice
10. Monitoring and Managing Issues
11. Selecting Media, Technologies, and Communication Tools
12. Publicity, Promotion, and Writing
13. Collaborative Decision Making
14. Building a Career
15. The Future of Public Relations: Globalism and Cyberspace
About the Authors

"Though written primarily for students, many professionals could benefit from the informative case studies and guidelines that adorn this volume. This book also looks at international public relations giving the student a hint of what global communications is like."