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Techniques of Close Reading 2ed

by Barry Brummett SAGE Publications, Inc
Pub Date:
Pbk 152 pages
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Techniques of Close Reading, Second Edition, is a brief text that helps students see what tests-be they written, oral, visual, or mediated-may be saying. Renowned scholar Barry Brummett explains and explores the various ways to "read" messages (such as speeches, cartoons, or magazine ads), teaching students how to see deeper levels of meaning and how to share those insights with others. Within the pages of this brief book, students will learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts.

Chapter 1. On Noticing What You See and Hear
Being a Reader, Being a Critic
Summary and Looking Ahead
Chapter 2. Theories, Methods, Techniques
Exploring New Territories: Thinking Deductively and Inductively
Starting From the Top, Deductively: Theories and Their Methods
Knowledge, Risk, and Ethics in Theories and Methods
Working With Theories and Methods
Halfway Down, Deductively: Methods and Techniques
Heading Back Up Again, Inductively: From Techniques to Theory
Summary and Looking Ahead
Chapter 3. Using Form for Close Reading
Form and Politics
Summary and Looking Ahead
Chapter 4. Ideology and Argument
Four Questions to Ask About a Text
Putting Our Questions Together: A Brief Example
Three Examples for Close Reading
Summary and Looking Ahead
Chapter 5. Transformations in Texts: Seeing Beneath the Surface
Summary and Looking Ahead
Chapter 6. Close Readings Using Multiple Techniques
The First Inauguration of Barack Obama in a Cartoon
A Group of Ads for Liberty Mutual
Chapter 7. Conclusion
References and Recommended Reading
About the Author

Barry Brummett is the Charles Sapp Centennial Professor in Communication and chair of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978, and taught at Purdue University and the University of Wisconsin before coming to the University of Texas, Austin in 2001. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of popular culture, epistemology, and the theories of Kenneth Burke.