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GiveBack Economy: Social Responsiblity Practices for Business and Nonprofit

by Peter Miller and Carla Langhorst Self-Counsel Press
Pub Date:
Pbk 176 pages
AU$29.99 NZ$33.03
Product Status: In Stock Now
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The GiveBack Economy is heating up, but does it really matter if an organization is doing the right thing? And how does an organization do the right thing, anyway?


Social innovation and social enterprise are interrelated concepts that, once understood, can help you take your business into this new economy. You might think of Starbucks and their fair trade program, or Walmart with their active involvement in fundraising, as social causes might be considered social enterprises. Some businesses are solely about giving back, and are leading the way in these exciting times. Recent surveys indicate that more than 99 percent of people want to feel they are giving back in some way. This book will show you how to help people do that.


Proposed Table of Contents
Introduction to Social Innovation & Social Enterprise
­ What is social innovation and social enterprise?
­ What is CSR (Corporate Social Responsibility)?
­ The Business Continuum (Charities/non profits .......for profits)
­ Triple Bottom Line
Chapter 1: Corporate Social Responsibility
­ How to get involved?
­ Small & medium sized business
­ Social enterprise & social innovators
­ What are the benefits of CSR?
­ What if you want to do more?
Chapter 2: Your IDEA
­ Where do social ideas come from?
­ Identifying the problem: Social problems & concerns
­ What’s happening in your community?
­ What’s happening in the world?
­ How does this impact people? Do people care?
­ Can you solve this?
­ Is your solution solving the problem?
­ Is it solving enough of the problem?
­ Is there a better way to solve it? (social justice)
­ What do you care about?
­ Is this compelling to others?
­ Can you get other passionate volunteers to start?
­ Proof of concept
­ Can you prove that people will use this solution?
­ Can you prove that people will like this solution?
­ Can you prove that someone will pay all, some or none of the cost of this solution?
Chapter 3: Communications, Marketing, Sales, Promotion and Media
­ Social Enterprise Revenue Generation Sources
­ Programs
­ Products
­ Services
­ Memberships / subscriptions
­ Social Enterprise Pricing Models
­ Client fee for service
­ Partial / Fully Subsidized models
­ Blended revenue models
­ Social Enterprise Distribution Models
­ Direct to client
­ Re-sellers / channel partners
­ Overseas partnerships
­ E-store
­ Marketing of a Social Enterprise
­ Communications­ email, social media, web conference, skype
­ Sales Team & Channel Partner Sales
­ Public Relations
­ Advertising
­ Guerilla marketing ­ events, celebrities, word of mouth
Chapter 4: Your TEAM (structure's attached) ? Core group
? Patrons
? Board of Directors
? Paid Advisors
? Volunteer Boards of Advisors
? Committees
? Management & Support
? Ambassadors & Community Teams
? Mentors (general and specific) and Coaches (general and specific)
Chapter 5: Operations, Administration and Technology Operations & HR
­ Volunteer management
­ Training
­ Bookkeeping & payroll
­ Logistics
­ Incorporation and B corporation
­ Structures (charities, not for profit, social enterprises, cooperatives)
­ Shared Platforms
­ Record and data keeping
­ Database
­ Web site & social media & portal
­ E-mail and e-store
­ Telephone system
Chapter 6: Financial
­ Financial Projections
­ Financial Sourcing
­ Revenue Streams
­ Granting
­ Fundraising / Sponsorships
­ Loans
­ Social Finance / Philanthropist
­ Angel Investors / Venture Capitalists
­ Alternative : Crowd-sourcing, Community Bonds
­ Financial Reporting
­ Investor Reports
­ Stakeholder Reports
Chapter 7: Action Planning Strategic Plan
Where now Where in 3­5 years How to get there
Business Plan
Lean Canvas & 1 page business plan Detailed business plan Implementation Plan
Measuring Results
Outputs­- financial and statistical SROI
Outcomes Measurement
Appendices Templates/forms

Peter Miller was with CIBC for 27 years then started first of 6 businesses, taught entrepreneurship social enterprise and marketing at Seneca and Centennial and Sheridan Colleges including a Non-profit Leadership Program at Seneca, on-line MBA students through Centenary College in New Jersey; workshops and coaching for unemployed/underemployed (over 720) through Seneca and Centennial Centres of Excellence and YMCA Business Centre and Centennial Summer Company Program.


Carla Langhorst’s background in corporate as well as entrepreneurial ventures gives her a breadth of knowledge. Her past experience includes marketing at Coca-Cola Canada, sales at McCain Foods, sales and training development at Canadian Pacific Railway, franchisee training and sales execution at Director of Operations at The Nines Consulting Group, an undergrad at Wilfrid Laurier Business School with an exchange to Australia, and an MBA at the University of British Columbia with an exchange to Shanghai, China. Most recently, she is an instructor at Humber College in the continuous education department, a volunteer at the YMCA Business Development Centre, and is working with the United Church of Canada to development a knowledge sharing platform for the Canadian non-profit industry.