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Media Whore: A Shockingly Simple Guide to Becoming Your Own Kickass Publicist

by Daniel Shehori and Steven Shehori Self-Counsel Press
Pub Date:
09/2017
ISBN:
9781770402959
Format:
Pbk 144 pages
Price:
AU$27.99 NZ$30.43
Product Status: In Stock Now
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"Why don’t I just hire a damn publicist?"


 


Nobody can sell the idea of your creation better than you. If you’re a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital information forged from over 10,000 hours of experience. The goal: for you to embrace a simple mindset of how to garner media attention for yourself and your creations: newspapers, magazines, television, radio, and the infinite possibilities available online -- at zero cost.


 


Written from the perspective of award winning writers, The Shehori Brothers, who years ago became publicists out of necessity to promote their own projects. Media Whore was created for you to easily understand and implement a straightforward approach to engaging the media and obtaining long-term results. Regardless of where you are on your path.


 


The media attention you’ll generate will also assist you in areas you may not have even considered, such as government grants, corporate sponsorship, work visas, and new employment opportunities. From getting an agent, to landing the dream gig, to taking your business to the next level, you just have to ask for it. Media Whore simply shows you who and how to ask, what you’re asking for, and when to ask for it.


 


“Just have to ask for it?" That sounds far too easy….


 


Yes it does.

Foreword ix Introduction xi 1. Who and/or What Is a Media Whore? xii 1 Why Don't I Just Hire a Damn Publicist? (or, Why Do It Myself?) 1 1. Why Trust Us to Teach You How to Be a Media Whore? 6 2 What's in It for Me If I Do It Myself? 7 3 Engaging the Media for the First Time 15 1. Who Am I Asking? 18 2. How Do I Seek out People to Ask? 18 3. How Do I Ask? 21 3.1 How busy are these people and why are you telling me this? 22 iv Media Whore 4. What Exactly Am I Asking For? 23 4.1 Can you put this all together in a practical and applicable way? 24 4 Writing Your Brilliant Press Release 27 5 The Big Send-off 37 1. Step One: The Sending Part 39 2. Step Two: The Email Subject Heading 40 6 When Is the Right Time to Send the Press Release? 43 1. Follow-ups 47 2. What If I Still Don't Hear Back? How Many Follow-ups Is Too Many? 48 3. Note about Pitching Cover Stories 48 4. Thank You 52 7 What's a Press Kit? 55 1. So Why Is a Press Kit Not Necessary? 59 8 Social Media Whore: Steve's Guide to Social Media 61 9 Simple Marketing Tips for Promoting Your Thing Locally 67 1. Promotional Material (Posters, Flyers, Programs) 70 1.1 Beware of the Poster Mafia 71 2. Sponsorship 72 2.1 Media sponsors 73 2.2 Business Improvement Areas (BIAs) and local government sponsorship 74 Contents v 10 Friends with Benefits: Doing Media for Others Benefits You 77 1. Assisting with Local Charities 80 2. Philanthropic Marketing 80 11 Reviews: How to Welcome Solicited Judgment into Your Life 83 1. So I'm Just Going to Ask for People in the Media to Come Review My Thing, Right? 87 1.1 Negative reviews 87 1.2 The positive from all this negative 88 12 More on Why It Never Hurts to Ask (Or: Careful What You Ask for, or You Might Just Get the Front Page of the . Twice.) 91 1. Careful What You Wish For 93 2. GASH — North America's Only Band 96 13 The End and the Beginning 101 1. The Monetary Value of Your Results 104 2. Check Your Local Listings 105 3. And in Conclusion 107 Appendix One: But Wait! There's More! Interview Tips from a Real Publicist 111 Appendix Two: Additional Press Release Samples 117 Appendix Three: Sponsorship Letter Template 127 Samples 1 Introductory Email 25 2 Press Release 30

Daniel and Steven Shehori founded Sweat Equity Publicity in 2002 (www.SweatEquity.ca). They are an award-winning duo based out of Toronto, are quite possibly the busiest siblings working on the Canadian entertainment scene today. Between them, they've garnered three Gemini Award nominations (Canada's Emmys), a Dora nomination (Canada's Tonys), plus 15 Canadian Comedy Award nominations (and three wins!) as writers, directors, and producers. They've written for several national TV programs, including This Hour Has 22 Minutes,The Hour, Naked News, and 11 national award shows. The brothers have produced over 100 live comedy shows, and served as producers for Just For Laughs' Sarah Silverman & Friends, featuring comedy legends Sarah Silverman, Louis CK, and David Cross.

Daniel and Steven Shehori founded Sweat Equity Publicity in 2002 (www.SweatEquity.ca). They are an award-winning duo based out of Toronto, are quite possibly the busiest siblings working on the Canadian entertainment scene today. Between them, they've garnered three Gemini Award nominations (Canada's Emmys), a Dora nomination (Canada's Tonys), plus 15 Canadian Comedy Award nominations (and three wins!) as writers, directors, and producers. They've written for several national TV programs, including This Hour Has 22 Minutes,The Hour, Naked News, and 11 national award shows. The brothers have produced over 100 live comedy shows, and served as producers for Just For Laughs' Sarah Silverman & Friends, featuring comedy legends Sarah Silverman, Louis CK, and David Cross.