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Internet Celebrity: Understanding Fame Online

by Crystal Abidin Emerald Publishing Limited
Pub Date:
Pbk 192 pages
AU$35.99 NZ$36.51
Product Status: In Stock Now
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From fashion Instagrammers in Australia, YouTube gamers in Sweden, and beauty bloggers in the UK, to Mukbang eaters in South Korea, livestreamers in China, and parody tweeters in India, the face of internet celebrity is rapidly diversifying and evolving. Digital culture on social media and mainstream celebrity culture are weaving together, such that breakout stars from one-hit viral videos are able to parlay their transient fame into a full-time career.    


This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade, looking at forms such as memes, transient virality, trending social media posts, accidental celebrity from controversy and bad publicity, and intentional self-branded social media influencers.   


Looking at the wide spectrum of social media platforms, content genres, and commercial formats, the book takes examples from the Global North and Global South comprising actors of diverse genders, age groups, and cultural backgrounds, to consolidate key ideas about global cultures of internet celebrity. The book discusses the landscape of internet celebrity; developments and trends in the internet celebrity economy; and cross-cultural lessons on global internet celebrity.

Chapter 1. What is an Internet Celebrity any way?

Chapter 2. Qualities of Internet Celebrity

Chapter 3. Internet Celebrity and Traditional Media

Chapter 4. From Internet Celebrities to Influencers

"Crystal Abidin has produced a most useful book. It brings our understanding of internet celebrity right up to date, and does so with an exemplary attention to its proliferating diversity of form, content, structure and location." - Graeme Turner, University of Queensland, Australia


"Want a globally-focused primer on an emergent entertainment phenomenon that is as (at times) as baffling as it is (at times) lucrative? This is definitely your book." - Dr. Theresa M. Senft, Macquarie University, NSW, Australia
Dr Crystal Abidin is a socio-cultural anthropologist who focuses on vernacular internet cultures, particularly young people? s relationships with internet celebrity, self-curation, and vulnerability. She is most known for her work on Influencers, a multimedia form of vocational internet celebrity and is presently working on projects in East Asia, Australia, and Scandinavia.


Crystal Abidin is Adjunct Research Fellow at the Centre for Culture and Technology (CCAT), Curtin University, a Postdoctoral Fellow with the Media Management and Transformation Centre (MMTC) at Jönköping University, and a Researcher with Handelsradet (Swedish Retail and Wholesale Development Council).