Request Inspection Copy

If you are an Academic or Teacher and wish to consider this book as a prescribed textbook for your course, you may be eligible for a complimentary inspection copy. Please complete this form, including information about your position, campus and course, before adding to cart.

* Required Fields

To complete your Inspection Copy Request you will need to click the Checkout button in the right margin and complete the checkout formalities. You can include Inspection Copies and purchased items in the same shopping cart, see our Inspection Copy terms for further information.

Any Questions? Please email our text Support Team on


Email this to a friend

* ALL required Fields

Order Inspection Copy

An inspection copy has been added to your shopping cart

Brand Management 4 Vol Set

by Francesca Dall'Olmo Riley SAGE Publications Ltd
Pub Date:
Hbk 1800 pages
AU$1,113.00 NZ$1,128.70
Product Status: Available in Approx 14 days
add to your cart
Branding is one of the most important, and arguably the most visible, manifestations of 'marketing'. Brands are not just important for identifying products, they also add greatly to the value of companies and they are fiercely protected by the companies they represent and can be the subject of conflict between companies who feel the brand is threatened, infringed or stolen.

How do brands happen? How are brands defined? How is Brand Equity measured and accounted for? How has globalisation and the move towards no-name or generic brands affected the strength of existing brands? How are brands managed? How do brands re-brand themselves as corporately responsible and ethical? What are brand alliances and how are they changing the way brands are marketed? Brand Management addresses all these issues and more.

Overall, this four volume set provides a comprehensive overview of brand management literature, documenting the persisting theoretical debates, current challenges and the consequent literature development. This set also includes of a variety of perspectives on brand management originating from European and Australasian, as well as American researchers.
Francesca Dall'Olmo Riley is Reader in Strategy, Marketing and Entrepreneurship in the Faculty of Business and Law at Kingston University London. In addition to her academic activities, she has also worked in brand management and direct marketing in Italy, USA and the UK. She has contributed widely to the field's leading international journals, writing on her main interests branding, online shopping, and brand loyalty.