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9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands 2ed

by Jagdeep Kapoor SAGE Publications Pvt. Ltd
Pub Date:
07/2010
ISBN:
9788132102298
Format:
Pbk 108 pages
Price:
AU$31.99 NZ$33.03
Product Status: Available in Approx 14 days
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Through this revised edition, marketing guru Jagdeep Kapoor further strengthens his shaastra that markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.

Preface
The Nine Brand Shaastras
The Need Shaastra: Brand Category Growth Strategy
The Seed Shaastra: Brand Idea Growth Strategy
The Heed Shaastra: Brand Awareness Growth Strategy
The Deed Shaastra: Brand Trials Growth Strategy
The Feed Shaastra: Brand Repeats Growth Strategy
The Speed Shaastra: Brand Sales Growth Strategy
The Creed Shaastra: Brand Trust Growth Strategy
The Breed Shaastra: Brand Market Share Growth Strategy
The Exceed Shaastra: Brand Profit Growth Strategy
Succeed

Jagdeep Kapoor is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd., Mumbai, a leading strategic marketing consultancy, celebrating its 13th anniversary year, with an impressive list of clients drawn from both multinational and Indian firms. He has worked on a large number of brands including Carrier, OTIS, Navneet, Halls, Mother Dairy, Seven Seas Seacod, Monginis, Frooti, Cinthol, Nirma, M-Seal, Fevicryl, Aptech, Arena, Fevicol, Bailey, Anchor, Panacea Biotec, Safal, Listerine, Dadamas, Nakshatra, Asmi, Sangini, Hiranandani, Motilal Oswal, Wizcraft, Balrampur Chini, Garware, Tetra Pak, FedEx, Blue Dart, Himalayan Natural Mineral Water, Eraser, Kisna, Agni, Cinemax, Nirmal Lifestyles and Oberoi Constructions. Widely considered to be a Brand Guru, Jagdeep Kapoor is a prolific writer and has authored several best-sellers including 18 Brand Astras and 9 Brand Shaastras. He is credited with the publication of over 1,602 articles in newspapers and magazines such as the Economic Times, The Afternoon, Business Today, Business Line (from The Hindu), Business Standard and Deccan Herald. He has regularly conducted programmes on television and has anchored the popular marketing show aDream Merchantsa. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is also an alumnus.