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Business and Community: The Story of Corporate Social Responsibility in India

by Pushpa Sundar SAGE Publications Pvt. Ltd
Pub Date:
Hbk 408 pages
AU$84.00 NZ$88.70
Product Status: Available in Approx 14 days
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Business and Community traces the evolution of the ideas and practices of Indian CSR against the backdrop of India's socio-economic development since the beginning of industry to the present, through four major phases of Indian business history. It highlights major landmarks, personalities and influences which have shaped these changes and the factors that inhibit or encourage business to engage with the community. The book is not a 'how-to' manual, or a compendium of best practices, but a historical narrative whose objectives are threefold: o To enhance public knowledge, understanding and appreciation of what business can contribute to society, especially the contribution of Indian business; o To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individualsmpanies in the history of Indian CSR; o To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action.

Foreword Ratan N Tata
Private Wealth for Public Good
Merchants to Multinationals: Growth of Indian Business
Merchant Charity (1850-1941)
Corporate Philanthropy (1941-1960)
Towards Corporate Social Responsibility (1960-1990)
Winds of Change
CSR in Action
The Challenges
CSR as Trusteeship
Select Bibliography

In this book, Pushpa Sundar and rsquo;s approach is refreshingly different for several reasons, and so merits the serious attention of lay readers as well as of the corporate world and management is well organised and written with simplicity, clarity and felicity with language...the historical section of the book is both interesting and thought provoking.... this is an excellent work which amply justifies the expectations. Sundar has collected and organised material logically and convincingly. ASCI Journal of Management, Vol 43, 1 September 2013 The book discusses the aspect in lucid language backed by in-depth research. The author brings the chronicle up to date with astute depiction of history of relationship between business and society...the appendices of the book are treasury for research where it provides sound reference on historical aspect and brief sketches of CSR by a few companies. Abhigyan, Vol 31, April-June 2013
Pushpa Sundar has over 30 years of experience in the field of development and civil society. Starting her career as an Indian Administrative Service officer in 1963 (from which she resigned in 1966), she has since worked in a variety of organizationsanational, and international, non-profit, government and corporate, such as the Ford Foundation, the Government of Gujarat, FICCI, and the National Foundation for India. She has also consulted for the World Bank, the Asian Development Bank, the Nand and Jeet Khemka Foundation and others. The exposure to international philanthropy as Senior Fellow under the International Fellows in Philanthropy Programme of the Johns Hopkins University in 1995 led to her being the moving spirit behind the establishment of Sampradaan Indian Centre for Philanthropy, New Delhi, a national intermediary organization to promote and strengthen Indian philanthropy, and becoming its fi rst Executive Director (from 1996 till July 2005). She was also associated with WINGS (Worldwide Initiative for Grantmaker Support) and WINGSaCF (WINGS Community Foundations) from their inception till recently.She is currently a trustee of Partners in Change, Delhi, a nonprofit organization promoting corporate social responsibility, having been associated with it since inception as a founder member. She has also been on the board of several other non-profi t organizations such as the Indian Institute of Health Management Research (IIHMR),Jaipur, the Sanskriti Foundation, New Delhi and South Asian Fund Raising Group, New Delhi. She has written extensively in national and international journals, newspapers, and magazines on a variety of subjects, especially on issues of social concern. Her published works include Patrons and Philistines: Arts and the State in British India, Beyond Business: From Merchant Charity to Corporate Citizenship, Foreign Aid for Indian NGOs: Problem or Solution?, For Godas Sake: Religious Charity and Social Development in India.