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Management Essentials: A Recipe for Business Success

by Arindam Banerjee SAGE Publications Pvt. Ltd
Pub Date:
Pbk 170 pages
AU$33.99 NZ$34.77
Product Status: Title is Print on Demand - May take 4 weeks
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A simplified and synthesized version of core management principles, this book helps in looking at the existing dilemma of a disconnect between management theory and actual practice. It delves into the notion of 'value' creation cycle in an enterprise in relation to the competition and the importance to stay ahead on this curve vis-A-vis the competition. In its pursuit of success, an organization needs to acquire the power of anticipation and simultaneously invest in timely reaction, availability of resources, analysis, adequate funding/finance, capable human resources and appropriate and available information. A discussion on these significant catalysts develops through the course of this book. It culminates with the requirement of good decisions to translate into good implementation. By drawing upon the author's extensive experience in academia and industry, the book uniquely intertwines theory with practice to join the dots across disparate business management concepts.

Foreword Anupam Sirbhaiya
Effective Management Philosophy: The Rationale
The Power of Anticipation
When you can't Anticipate Well, You Must React on Time
Some Crucial Inputs for Running the Organization
Analysis, the Groundwork for Good Decision-Making
Branding: Is it all about Good Business Acumen?
Some Stray Thoughts on Effective Management Practice

[The book] truly captures the spirit of contemporary times while folding essential management tools in a very crisp manner that can be consumed in a small time...a practical desk keep for every manager, student and educator to glance through the basic principles of success in management in a few minutes...the format of the book in the form of a recipe is very reader friendly for ready consumption, lucidly written with illustrations that are well explained, detailed and practical.

Arindam Banerjee joined the faculty at IIM Ahmedabad after working in the industry for over seven years. After securing his PhD in Marketing Sciences, Professor Banerjee was associated with various consulting/market research firms in the United States. During his tenure in industry, he worked on business analytics problems in the Retail Financial Services, FMCG/Retail and the Consumer Durable sectors. He has consulted with GE Capital, Sears Roebuck, Bank One, Miller Brewing Company, Kraft Foods and Chase Manhattan Bank, among others.In the past 14 years at IIM Ahmedabad, he has worked on consulting and training assignments with a number of Indian and multinational companies based in India such as Hindustan Unilever Limited, the TATA Group, TVS Group, Infosys Technologies, Genpact, Household Finance Corporation (HSBC North America), Monsanto India, PepsiCo India, Ericsson (India) Pvt. Ltd., and the Coffee Board (Government of India). He has helped in developing marketing and business strategy for Indian companies coping up with the recent liberalized and competitive environment. He has also worked on building specific systems and internal processes to reinforce fact-based business decision-making in many organizations.These engagements have typically included a mix of process design, implementation, and training of internal personnel in managing them. In 2006a2007, he worked full-time for HSBC Global Services in Bangalore (on leave from IIMA) to build and lead an offshore analytics team to support the bankas business in the United States.He has also published extensively in national and international academic journals in management such as the Journal of Segmentation in Marketing, International Journal of Retail and Distribution Management, International Journal of Management and Decision Making, Asia-Pacific Journal of Marketing and Logistics, Strategic Outsourcing, Vikalpa and the Decision. Besides, he has written five cases in the area of fact-based decision- making and strategy. A few of his articles on effective business practices have appeared in trade publications such as the Indian Management and Hindustan Times.Prior to joining the IIM, he was a senior consultant at Mitchell Madison Group, a global management consultancy firm, based at their Chicago office. Previously, he has headed the marketing analytics team at ACNielsen Corporation in Chicago, providing consulting services to some of the Philip Morris Group of Companies. He is a Professor of Marketing and Quantitative Methods at IIM Ahmedabad.