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Why You Must Know This Man: The Life and Times of Amit Dutta- Gupta

by Arjun Malhotra and Sushmita Sengupta SAGE Publications Pvt. Ltd
Pub Date:
Pbk 332 pages
AU$44.99 NZ$46.95
Product Status: Available in Approx 14 days
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They called him ‘Guru’, ‘the perfect DNA’, ‘A Phenomenon’. Amit Dutta-Gupta, one of the greatest mentors of Indian IT industry who in the quietness of his character stimulated some of the best brains of the industry is the man you must know. The wizard who with equal ease successfully marketed coke and computers in the 70’s and 80’s passed away in 2010 leaving behind a vast footprint of genius and ingenuity. This book is a part tribute and part manifesto of quiet mentoring and maverick leadership narrated through the veterans and stalwarts of the IT Industry.

The Beginning
Friends Forever
Coke before Computers
Game Changer
Profiting by Design
Soft Turn to Success
Amit'The Leader and Mentor

and ldquo;Amit da was born with the perfect DNA of an inspirational leader and a great motivator, and this very unique identity led him to leave his footprints everywhere the man trotted. This book beautifully captures this and lsquo;identity and rsquo; of Amit da by some of the industry captains whose lives he touched and changed forever. and rdquo; Ajai Chowdhry and ldquo;If you are a budding IT entrepreneur, here is your road to success. and rdquo; Bikram Dasgupta and ldquo;Amit da will remain a legend in the IT industry. I consider myself truly blessed to be among those whose lives Amit da touched and changed forever. This book is an inspiring anthology of memories and musings by some of us and reflects the wisdom he shared freely with the world. and rdquo; C.P. Gurnani and ldquo;Strategy was defined by the vision of the HCL founders. Amit da visualized what was going to happen and lsquo;around the corner, and rsquo; and this hindsight helped the foresight that created the marketing campaign that led to the and lsquo;inflection point and rsquo; of the Indian IT industry. and rdquo; Raj Sirohi and ldquo;Path-breaking campaigns created by Amit da, such as and lsquo;Even Your Typist Can Operate and rsquo; and and lsquo;Head on Fire, and rsquo; launched the indigenous and lsquo;PC and rsquo; revolution in India. and rdquo; Sujit Baksi
Orbiculsris oculi is the muscle that makes you smileaand this is a muscle that gets overworked after a session with Arjun. In his very accomplished career, Arjun has played a role of entrepreneur, philanthropist, board member, technician, counselor, referee, salesperson, and organizer, but never a role of a disciplinarian. Arjun has amazing capacity for networking and mindboggling capacity for remembering names, dates, and incidences. He communicates with thousands of connections, globally, on a daily basis through emails/phone, Facebook, and Linked-in. If not on a flight you can be assured of a response to your SMS, phone message, or email within few hours. aTo receive the full value of success you must have someone to share it withaaArjun believes and has practiced this during his long string of entrepreneurial successes. Arjun co-founded the HCL group in 1975, taking it from six-person agarage operationa to one of Indiaas largest Information Technology corporations. Arjun took over HCLas US operation in 1989 and in 1992 he ran the HCL-HP joint venture in India. Arjun later founded TechSpan in 1998 with funding from Goldman Sachs and Walden International. In 2003, TechSpan merged with Headstrong and Arjun served as CEO and Chairman of Headstrongas Board of Directors before its acquisition for $550m by Genpact in May 2011.Arjun did his schooling from Doon School (Dehradun) and graduated from IIT with B.Tech. (Hons.) in Electronics and Electrical Communication Engineering and received the Dr B.C. Roy Gold Medal. In 1985, he attended the Advanced Management Program at Harvard Business School. He founded the Prof. G.S. Sanyal School of Telecommunications at IIT Kharagpur through a personal endowment. Arjun was declared Life Fellow of IIT Kharagpur in February 2003 and was awarded Doctor of Science (Honoris Causa) in September 2012. Arjun is one of the founding members of SPIC-MACAY, the Society for Promotion of Indian Classical Music and Culture amongst Youth, and is presently on their Advisory Board. He is also on the Board of Governors of a number of Educational institutions like ISB Hyderabad, IIM Udaipur, IIM Shillong, and the Doon School. The area between the eyes is known as aagnaa the seat of wisdomathe point where all thoughts are gathered in total concentration. This is what grabs your attention when you first meet Calcutta-born Sushmita and could have influenced the comment from one of her clientsaaI have personally seen the power of her mind when she designed a strategy for us to stall disinvestment in coal.a Sushmita is presently the Founder and Managing Partner of Confab Communications. For the past 20 years Sushmita has made Delhi her home and has successfully made strategic planning and business development her core competency, experienced by her colleagues with comment in Linked-in profileaaI believe her strength lies in being able to think strategically AND implement effectively.a She has worked in organizations like DCM DataSystems, Xerox and Times of India and has consulted with Hitachi Cables and Wires Ltd to develop ago-to-marketa strategies as Principal Advisor for emerging market (Indian Railways and Metro Rails). Sushmita has conceptualized management seminars with speakers and participants like Sam Pitroda, F.C. Kohli, Sunil Mittal, Ajay Chowdhry, Nandan Nilekani, Russi Mody, Alyque Padamsee. This book is her tribute to her mentor Amit Dutta Gupta.