Results 9691 to 9703 of 9703

How to Write Great Copy: Learn the Unwritten Rules of Copywriting 2ed

by Dominic Gettins Kogan Page
Pub Date:
04/2006
ISBN:
9780749446635
Format:
Pbk 208 pages

In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact...

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Luxury World: The Past, Present and Future of Luxury Brands

by Mark Tungate Kogan Page
Pub Date:
10/2009
ISBN:
9780749452636
Format:
Hbk 272 pages

The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of...

  • AU$69.00
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Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies

by Sami Finne & Hanna Sivonen Kogan Page
Pub Date:
12/2008
ISBN:
9780749454562
Format:
Hbk 384 pages

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International...

  • AU$86.00
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Essential Law for Marketers

by Ardi Kolah Kogan Page
Pub Date:
01/2013
ISBN:
9780749464509
Format:
Pbk 376 pages

Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible...

  • AU$57.99
  • NZ$60.86
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High Impact Marketing That Gets Results

by Ardi Kolah Kogan Page
Pub Date:
01/2013
ISBN:
9780749464523
Format:
Pbk 352 pages

Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That...

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  • NZ$59.12
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale 2ed

by Markus Ståhlberg & Ville Maila Kogan Page
Pub Date:
02/2012
ISBN:
9780749464714
Format:
Hbk 296 pages

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively...

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How to Sell to Retail: The Secrets of Getting Your Product to Market

by Clare Rayner Kogan Page
Pub Date:
02/2013
ISBN:
9780749466800
Format:
Pbk 264 pages

Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain...

  • AU$69.00
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PolyluxMarx: An Illustrated Workbook for Studying Marx’s Capital

by Valeria Bruschi, Antonella Muzzupappa, Sabine Nuss, Anne Stecklner and Ingo Stutzle, Monthly Review Press
Pub Date:
03/2014
ISBN:
9781583674406
Format:
Hbk 136 pages

The Great Recession, triggered by the collapse of financial markets in 2008, struck with such ferocity that millions of people...

  • AU$52.99
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Making Sense of Coaching

by Angelique Du Toit SAGE Publications Ltd
Pub Date:
01/2014
ISBN:
9780857025616
Format:
Pb+ 200 pages

In this new and accessible text, du Toit examines the transformational power of coaching and challenges given assumptions about...

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  • AU$73.00
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Student's Guide to Assessment and Diagnosis Using the ICD-10-CM: Psychological and Behavioral Conditions

by Jack Schaffer and Emil Rodolfa American Psychological Association
Pub Date:
11/2015
ISBN:
9781433820939
Format:
Pbk 225 pages

In the United States, psychologists are in the process of adapting to the World Health Organization's International Classification...

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Social and Community Development Practice

by Manohar Pawar SAGE Publications Pvt. Ltd
Pub Date:
08/2014
ISBN:
9788132118459
Format:
Hbk 316 pages

Social and Community Development Practice makes a persuasive case for employing a social development approach to community development...

  • AU$124.00
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Pragmatism Reader: From Peirce through the Present

by Robert B Talisse and Scott Aikin Princeton University Press
Pub Date:
04/2011
ISBN:
9780691137063
Format:
Pb+ 504 pages

The Pragmatism Reader is the essential anthology of this important philosophical movement. Each selection featured here is a key...

  • AU$102.00
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Biophysical Foundations of Human Movement 3ed

by Bruce Abernethy, Vaughan Kippers, Stephanie Hanrahan, Marcus Pandy, Ali McManus and Laurel Mackinnon Human Kinetics
Pub Date:
03/2013
ISBN:
9781450431651
Format:
Hbk 408 pages

Biophysical Foundations of Human Movement, Third Edition, introduces readers to key concepts concerning the anatomical, mechanical,...

  • AU$206.00
  • NZ$213.04
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Available now as eBook
  • AU$269.00
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