Are current concepts of leadership appropriate for today’s organizations? What will tomorrow’s leadership need to be like? Is...
Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world...
Most managers view organization politics as a routine part of their job, and as an important contributor to career success, as...
This book presents a new and fundamentally different way of understanding organizational change. The authors present a new model...
Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve...
Written to inform, challenge and entertain, this book explains alternative ways of thinking about management and managing people...
From agency theory to workplace democracy, this indispensable guide to the key concepts of organization theory is your compass...
For students who want to advance their understanding of company logistics and supply chains, the author examines how a number...
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: ''design thinking,'' or the ability to...
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...
The Second Edition of this highly successful course reader provides a comprehensive, contemporary and critical review of the key...
International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Strategy is a welcoming, lively, and thought provoking...
Strategic Issues Management is designed to position issues management in the strategic planning and management efforts by staff...
Advertising Creative, Fourth Edition gets right to the point of advertising by stressing key principles and practical information...
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