Results 1 to 11 of 11

Introducing the Creative Industries: From Theory to Practice

by Rosamund Davies and Gauti Sigthorsson SAGE Publications Ltd
Pub Date:
04/2013
ISBN:
9781849205733
Format:
Pb+ 280 pages

With so much talk about the creative industries, do we really know what they are, what they produce, and who works in them? This...

  • AU$79.00
  • NZ$81.74
  • SAGE Student Price AU$67.00
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  • AU$77.00
  • NZ$86.09

Controversies in Contemporary Advertising 2ed

by Kim Bartel Sheehan SAGE Publications, Inc
Pub Date:
08/2013
ISBN:
9781452261072
Format:
Pbk 336 pages

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising...

  • AU$172.00
  • NZ$176.52
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  • AU$174.00
  • NZ$195.13

Culture Jamming: Activism and the Art of Cultural Resistance

by Marilyn DeLaure and Moritz Fink New York University Press
Pub Date:
02/2017
ISBN:
9781479806201
Format:
Pb+ 464 pages

A collaboration of political activism and participatory culture seeking to upend consumer capitalism, including interviews with...

  • AU$67.00
  • NZ$71.30
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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

by Nancy R Tag SAGE Publications, Inc
Pub Date:
02/2012
ISBN:
9781412980531
Format:
Pbk 216 pages

Ad Critique teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively...

  • AU$145.00
  • NZ$149.57
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  • AU$149.00
  • NZ$167.39

Behind the Screen: Content Moderation in the Shadows of Social Media

by Sarah T. Roberts Yale University Press
Pub Date:
08/2019
ISBN:
9780300235883
Format:
Hbk 280 pages

An eye-opening look at the invisible workers who protect us from seeing humanity’s worst on today’s commercial internet Social...

  • AU$52.99
  • NZ$54.77
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications 2ed

by Margaret A Morrison, Eric Haley, Kim Bartel Sheehan and Ronald E Taylor SAGE Publications, Inc
Pub Date:
11/2011
ISBN:
9781412987240
Format:
Pbk 240 pages

The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire...

  • AU$145.00
  • NZ$149.57
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  • AU$153.00
  • NZ$171.22

Advertising Creative: Strategy, Copy, and Design 5ed (ISE)

by Tom Altstiel, Jean M. Grow and Marcel Jennings SAGE Publications, Inc
Pub Date:
06/2019
ISBN:
9781544370361
Format:
Pbk 488 pages

Giving the reader the tools they need to communicate more effectively to build memorable brands, the fifth edition addresses some...

  • AU$222.00
  • NZ$228.70
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Games - Game Design - Game Studies: An Introduction

by Gundolf S Freyermuth Transcript Verlag
Pub Date:
11/2015
ISBN:
9783837629835
Format:
Pbk 280 pages

How did games rise to become the central audiovisual form of expression and storytelling in digital culture? How did the practices...

  • AU$46.99
  • NZ$49.56
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Customer-Centric Marketing: A Pragmatic Framework

by R Ravi and Baohong Sun The MIT Press
Pub Date:
02/2016
ISBN:
9780262529051
Format:
Pbk 152 pages

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer...

  • AU$42.99
  • NZ$43.47
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Direct, Digital & Data-Driven Marketing 5ed

by Lisa Spiller SAGE Publications Ltd
Pub Date:
01/2020
ISBN:
9781529708172
Format:
Pb+ 784 pages

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts,...

  • AU$149.00
  • NZ$156.52
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Aesthetics in Marketing

by Rajat K Baisya and G Ganesh Das SAGE Publications Pvt. Ltd
Pub Date:
03/2008
ISBN:
9780761935957
Format:
Pbk 316 pages

Aesthetics is a term most used in the context of visual beauty. This book attempts to define aesthetics by broadening the understanding...

  • AU$66.00
  • NZ$68.70
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