Results 1 to 10 of 10

Social Marketing: Changing Behaviors for Good 5ed

by Nancy R Lee and Philip Kotler SAGE Publications, Inc
Pub Date:
01/2015
ISBN:
9781452292144
Format:
Pbk 584 pages

Turning Principle into PracticeSocial Marketing: Changing Behaviors for Good is the definitive textbook for the planning and...

  • AU$129.00
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  • AU$103.00
  • NZ$116.70

Introducing the Creative Industries: From Theory to Practice

by Rosamund Davies and Gauti Sigthorsson SAGE Publications Ltd
Pub Date:
04/2013
ISBN:
9781849205733
Format:
Pb+ 280 pages

With so much talk about the creative industries, do we really know what they are, what they produce, and who works in them? This...

  • AU$69.00
  • NZ$71.30
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  • AU$55.95
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Controversies in Contemporary Advertising 2ed

by Kim Bartel Sheehan SAGE Publications, Inc
Pub Date:
08/2013
ISBN:
9781452261072
Format:
Pbk 336 pages

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising...

  • AU$147.00
  • NZ$149.57
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  • AU$117.00
  • NZ$131.04

Culture Jamming: Activism and the Art of Cultural Resistance

by Marilyn DeLaure and Moritz Fink New York University Press
Pub Date:
02/2017
ISBN:
9781479806201
Format:
Pb+ 464 pages

A collaboration of political activism and participatory culture seeking to upend consumer capitalism, including interviews with...

  • AU$62.00
  • NZ$63.48
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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

by Nancy R Tag SAGE Publications, Inc
Pub Date:
02/2012
ISBN:
9781412980531
Format:
Pbk 216 pages

Ad Critique teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively...

  • AU$125.00
  • NZ$126.96
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  • AU$100.00
  • NZ$110.96

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications 2ed

by Margaret A Morrison, Eric Haley, Kim Bartel Sheehan and Ronald E Taylor SAGE Publications, Inc
Pub Date:
11/2011
ISBN:
9781412987240
Format:
Pbk 240 pages

The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire...

  • AU$126.00
  • NZ$126.96
Title is Print on Demand - May take 4 weeks
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  • AU$100.00
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Games - Game Design - Game Studies: An Introduction

by Gundolf S Freyermuth Transcript Verlag
Pub Date:
01/2016
ISBN:
9783837629835
Format:
Pbk 280 pages

How did games rise to become the central audiovisual form of expression and storytelling in digital culture? How did the practices...

  • AU$41.99
  • NZ$43.47
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Customer-Centric Marketing: A Pragmatic Framework

by R Ravi and Baohong Sun The MIT Press
Pub Date:
03/2016
ISBN:
9780262529051
Format:
Pbk 152 pages

The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer...

  • AU$59.99
  • NZ$60.00
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Aesthetics in Marketing

by Rajat K Baisya and G Ganesh Das SAGE Publications Pvt. Ltd
Pub Date:
03/2008
ISBN:
9780761935957
Format:
Pbk 316 pages

Aesthetics is a term most used in the context of visual beauty. This book attempts to define aesthetics by broadening the understanding...

  • AU$58.99
  • NZ$60.00
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Advertising Creative: Strategy, Copy, and Design 5ed (ISE)

by Tom Altstiel, Jean M. Grow and Marcel Jennings SAGE Publications, Inc
Pub Date:
06/2019
ISBN:
9781544370361
Format:
Pbk 488 pages

Giving the reader the tools they need to communicate more effectively to build memorable brands, the fifth edition addresses some...

  • AU$188.00
  • NZ$191.30
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