Turning Principle into PracticeSocial Marketing: Changing Behaviors for Good is the definitive textbook for the planning and...
With so much talk about the creative industries, do we really know what they are, what they produce, and who works in them? This...
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising...
A collaboration of political activism and participatory culture seeking to upend consumer capitalism, including interviews with...
Ad Critique teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively...
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire...
How did games rise to become the central audiovisual form of expression and storytelling in digital culture? How did the practices...
The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer...
Aesthetics is a term most used in the context of visual beauty. This book attempts to define aesthetics by broadening the understanding...
Giving the reader the tools they need to communicate more effectively to build memorable brands, the fifth edition addresses some...
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