With so much talk about the creative industries, do we really know what they are, what they produce, and who works in them? This...
Advertising Creative, Fourth Edition gets right to the point of advertising by stressing key principles and practical information...
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising...
Ad Critique teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively...
A collaboration of political activism and participatory culture seeking to upend consumer capitalism, including interviews with...
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire...
How did games rise to become the central audiovisual form of expression and storytelling in digital culture? How did the practices...
The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer...
Aesthetics is a term most used in the context of visual beauty. This book attempts to define aesthetics by broadening the understanding...
This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing...
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