Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...
International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...
This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the...
Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing...
**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage...
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding...
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement...
The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...
Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines...
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses...
Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing...
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes...
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers...
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