Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve...
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...
International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...
Advertising Creative, Fourth Edition gets right to the point of advertising by stressing key principles and practical information...
This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the...
Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing...
The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter,...
At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate,...
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes...
**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage...
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers...
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the...
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience,...
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