Results 1 to 15 of 33

Silver Shades of Grey: Memos for Successful Ageing in the 21st Century

by Kanwaljit Soin WS Professional
Pub Date:
06/2018
ISBN:
9789813233737
Format:
Pb+ 292 pages

Are you a young person? Middle-aged? Old? It doesn't really matter. Each of us grows older every second. Most of us age without...

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Economics Gone Astray

by Bluford H. Putnam, Erik Norland and K. T. Arasu WS Professional
Pub Date:
04/2019
ISBN:
9781944659615
Format:
Pb+ 272 pages

Economics Gone Astray is a collection of essays on critical topics in macroeconomics that frame the issues in terms of clearly...

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Power Talk: Insights From Asia's Leading Entrepreneurs

by Suet May Karen Ann Lam WS Professional
Pub Date:
08/2018
ISBN:
9789813236202
Format:
Pbk 244 pages

What drives success in Asia?How did the pioneers do what they did, how are they planning their succession?What are their views...

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Living Digital 2040: Future Of Work, Education And Healthcare

by King Wang Poon, Hyowon Lee and Wee Kiat Lim WS Professional
Pub Date:
12/2017
ISBN:
9789813232976
Format:
Pb+ 308 pages

Countries, cities, and companies are investing in smart cities and digital economies.Living Digital 2040 provides practical answers...

  • AU$65.00
  • NZ$68.70
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Power Talk: Insights From Asia's Leading Entrepreneurs

by Suet May Karen Ann Lam WS Professional
Pub Date:
08/2018
ISBN:
9789813235120
Format:
Hbk 244 pages

What drives success in Asia?How did the pioneers do what they did, how are they planning their succession?What are their views...

  • AU$95.00
  • NZ$96.52
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Brazen: Big Banks, Swap Mania And The Fallout

by A Rashad Abdel-khalik WS Professional
Pub Date:
04/2019
ISBN:
9789811203121
Format:
Pb+ 552 pages

For nearly two decades, countless non-profits in the U.S. were forced to pay big banks enormous sums of money to settle or terminate...

  • AU$69.00
  • NZ$73.91
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Rules Of The Service Game

by Jochen Wirtz, Benjamin Schneider and David E Bowen WS Professional
Pub Date:
04/2020
ISBN:
9781944659660
Format:
Hbk 150 pages

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience...

  • AU$92.00
  • NZ$86.09
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Artist's Map, The: On-demand Success For Any Creative Endeavor

by Dean Carey WS Professional
Pub Date:
04/2020
ISBN:
9789811208072
Format:
Hbk 120 pages

It takes more than just talent and luck to succeed in the arts industry and, crucially, to maintain that success. It also takes...

  • AU$44.99
  • NZ$42.60
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Understanding Service Consumers

by Jochen Wirtz WS Professional
Pub Date:
09/2017
ISBN:
9781944659097
Format:
Pbk 56 pages

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying...

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  • NZ$19.12
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Positioning Services In Competitive Markets

by Jochen Wirtz WS Professional
Pub Date:
09/2017
ISBN:
9781944659127
Format:
Pbk 50 pages

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which...

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Developing Service Products And Brands

by Jochen Wirtz WS Professional
Pub Date:
09/2017
ISBN:
9781944659158
Format:
Pbk 54 pages

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing...

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Pricing Services And Revenue Management

by Jochen Wirtz WS Professional
Pub Date:
10/2017
ISBN:
9781944659189
Format:
Pbk 69 pages

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition...

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Service Marketing Communications

by Jochen Wirtz WS Professional
Pub Date:
10/2017
ISBN:
9781944659219
Format:
Pbk 82 pages

Developing an effective service marketing communications strategy starts with a good understanding of the service product and...

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Designing Customer Service Processes

by Jochen Wirtz WS Professional
Pub Date:
10/2017
ISBN:
9781944659240
Format:
Pbk 64 pages

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have...

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  • NZ$19.12
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Balancing Capacity And Demand In Service Operations

by Jochen Wirtz WS Professional
Pub Date:
11/2017
ISBN:
9781944659271
Format:
Pbk 55 pages

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use...

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