Results 1 to 15 of 31

Silver Shades of Grey: Memos for Successful Ageing in the 21st Century

by Kanwaljit Soin Ws Professional
Pub Date:
06/2018
ISBN:
9789813233737
Format:
Pb+ 292 pages

Are you a young person? Middle-aged? Old? It doesn't really matter. Each of us grows older every second. Most of us age without...

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Power Talk: Insights From Asia's Leading Entrepreneurs

by Suet May Karen Ann Lam Ws Professional
Pub Date:
08/2018
ISBN:
9789813236202
Format:
Pbk 244 pages

What drives success in Asia?How did the pioneers do what they did, how are they planning their succession?What are their views...

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Living Digital 2040: Future Of Work, Education And Healthcare

by King Wang Poon, Hyowon Lee and Wee Kiat Lim Ws Professional
Pub Date:
12/2017
ISBN:
9789813232976
Format:
Pb+ 308 pages

Countries, cities, and companies are investing in smart cities and digital economies.Living Digital 2040 provides practical answers...

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Brazen: Big Banks, Swap Mania and the Fallout

by A Rashad Abdel-khalik Ws Professional
Pub Date:
02/2019
ISBN:
9789813275560
Format:
Hbk 500 pages

Following the 2008 Financial Crisis, news broke that big banks in the US were collecting hundreds of billions of dollars from...

  • AU$151.00
  • NZ$148.70
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Economics Gone Astray

by Bluford H Putnam, K T Arasu and Erik Norland Ws Professional
Pub Date:
02/2019
ISBN:
9781944659585
Format:
Hbk 236 pages

Writing in plain English, without equations or technical terms, this book explains why economists get so many things wrong by...

  • AU$99.00
  • NZ$99.13
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Understanding Service Consumers

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659097
Format:
Pbk 56 pages

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying...

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Positioning Services In Competitive Markets

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659127
Format:
Pbk 50 pages

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which...

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Developing Service Products And Brands

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659158
Format:
Pbk 54 pages

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing...

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Pricing Services And Revenue Management

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659189
Format:
Pbk 69 pages

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition...

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Service Marketing Communications

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659219
Format:
Pbk 82 pages

Developing an effective service marketing communications strategy starts with a good understanding of the service product and...

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Designing Customer Service Processes

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659240
Format:
Pbk 64 pages

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have...

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Balancing Capacity And Demand In Service Operations

by Jochen Wirtz Ws Professional
Pub Date:
11/2017
ISBN:
9781944659271
Format:
Pbk 55 pages

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use...

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Crafting The Service Environment

by Jochen Wirtz Ws Professional
Pub Date:
11/2017
ISBN:
9781944659301
Format:
Pbk 57 pages

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service...

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Managing People For Service Advantage

by Jochen Wirtz Ws Professional
Pub Date:
11/2017
ISBN:
9781944659332
Format:
Pbk 91 pages

Highly capable and motivated people are at the center of service excellence and productivity. Behind today's successful service...

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Managing Customer Relationships And Building Loyalty

by Jochen Wirtz Ws Professional
Pub Date:
11/2017
ISBN:
9781944659363
Format:
Pbk 75 pages

Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to...

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