Results 1 to 15 of 87

Key Concepts in Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$69.00
  • NZ$71.30
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  • AU$55.95
  • NZ$62.17

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

by Walter Wymer, Patricia Knowles, Roger Gomes, Michael Polonsky and Barry O'Mahoney SAGE Publications, Inc
Pub Date:
03/2006
ISBN:
9781412909235
Format:
Hbk 384 pages

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that...

  • AU$242.00
  • NZ$247.83
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  • AU$193.00
  • NZ$218.09

Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
10/2006
ISBN:
9781412930888
Format:
Pb+ 160 pages

This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers...

  • AU$42.99
  • NZ$43.47
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  • AU$34.95
  • NZ$38.21

Now It's Your Turn For Success!:Training and Motivational Techniques for Direct Sales and Multi-Level Marketing (POD)

by Richard Houghton and Janet Kelly Anglo American Book Company
Pub Date:
02/1999
ISBN:
9781899836215
Format:
Pbk 278 pages

This book is packed with the very latest insights into Multi-Level Marketing. For those who have wondered what MLM or Network...

  • AU$36.99
  • NZ$38.25
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Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage

by John T Mentzer SAGE Publications, Inc
Pub Date:
05/2004
ISBN:
9780761929086
Format:
Pbk 304 pages

Author of the bestselling text Supply Chain Management, John T. Mentzer's companion book Fundamentals of Supply Chain Management:...

  • AU$237.00
  • NZ$242.61
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  • AU$189.00
  • NZ$213.30

Secrets of Advertising to Gen Y Consumers

by Aiden Livingston Self-Counsel Press
Pub Date:
04/2010
ISBN:
9781770400344
Format:
Pbk 136 pages

Traditional marketing is dead, and Gen Y killed it.Advertisers are finding it harder to reach consumers using traditional media...

  • AU$29.99
  • NZ$30.43
Not Our Publication - we no longer distribute
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Survival Math for Marketers

by Peter G Weiglin SAGE Publications, Inc
Pub Date:
07/2002
ISBN:
9780761916321
Format:
Pb+ 144 pages

The key goal of Survival Math For Marketers is a solution to a common problem in business -- namely, the lack of mathematics know-how...

  • AU$76.00
  • NZ$78.26
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  • AU$60.00
  • NZ$68.87

Publishing and Marketing in the Digital Age

by Debbie Elicksen Self-Counsel Press
Pub Date:
06/2014
ISBN:
9781770401952
Format:
Pbk 200 pages

New developments and platforms present themselves every time you open a tab in your browser. New software, programs, media, and...

  • AU$29.99
  • NZ$31.30
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Tourism and Hospitality Marketing: A Global Perspective

by Simon Hudson SAGE Publications Ltd
Pub Date:
02/2008
ISBN:
9781412946872
Format:
Pb+ 488 pages

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality,...

  • AU$106.00
  • NZ$110.43
Available in Approx 14 days
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Ultimate Secrets of Advertising

by J Jones SAGE Publications, Inc
Pub Date:
12/2001
ISBN:
9780761922445
Format:
Pb+ 256 pages

À Does advertising work? How does advertising work? How much advertising works? How can advertising be measured and made accountable?The...

  • AU$192.00
  • NZ$195.65
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  • AU$153.00
  • NZ$172.17

International Marketing 2ed

by Daniel W. Baack, Barara Czarnecka and Donald Baack SAGE Publications Ltd
Pub Date:
12/2018
ISBN:
9781506389226
Format:
Pb+ 672 pages

International Marketing uses an integrated framework of marketing and international business concepts, and discusses the five...

  • AU$127.00
  • NZ$133.04
  • SAGE Student Price AU$107.95
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Knowledge-Based Marketing

by Ian Chaston SAGE Publications Ltd
Pub Date:
04/2004
ISBN:
9781412900034
Format:
Pb+ 288 pages

In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating...

  • AU$106.00
  • NZ$109.57
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Problems in Marketing: Applying Key Concepts and Techniques 2ed

by Luiz A M Moutinho and Charles S Chien SAGE Publications Ltd
Pub Date:
12/2007
ISBN:
9780761971795
Format:
Pb+ 336 pages

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems...

  • AU$102.00
  • NZ$104.35
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  • AU$81.00
  • NZ$91.83

Power of Exhibit Marketing 4ed

by Barry Siskind Self-Counsel Press
Pub Date:
04/1999
ISBN:
9781551801216
Format:
Pbk 280 pages

How to make money at trade or consumer shows How to use your three seconds per visitor How to close each sale Offering trade...

  • AU$29.99
  • NZ$31.30
Not Our Publication - we no longer distribute
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Winning Web Sites: Plan and Design Your Own

by Bob Whitcroft Self-Counsel Press
Pub Date:
10/1999
ISBN:
9781551801230
Format:
Pbk 200 pages

Know your production options Design an effective yet economical Web site Gain maximum impact from your site This is a business...

  • AU$27.99
  • NZ$28.69
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