Results 1 to 15 of 216

Designing for Growth: A Design Thinking Toolkit for Managers

by Jeanne Liedtka and Tim Ogilvie Columbia University Press
Pub Date:
06/2011
ISBN:
9780231158381
Format:
Hbk 248 pages

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: ''design thinking,'' or the ability to...

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How to Write a Marketing Plan 5ed

by John Westwood Kogan Page
Pub Date:
09/2016
ISBN:
9780749475710
Format:
Pbk 192 pages

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing...

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Key Concepts in Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$64.00
  • NZ$64.35
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  • AU$51.95
  • NZ$57.34

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

by Walter Wymer, Patricia Knowles, Roger Gomes, Michael Polonsky and Barry O'Mahoney SAGE Publications, Inc
Pub Date:
03/2006
ISBN:
9781412909235
Format:
Hbk 384 pages

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that...

  • AU$294.00
  • NZ$298.26
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  • AU$235.00
  • NZ$262.09

Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
10/2006
ISBN:
9781412930888
Format:
Pb+ 160 pages

This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers...

  • AU$39.99
  • NZ$40.86
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  • AU$31.95
  • NZ$36.30

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation 4ed

by Damian Ryan Kogan Page
Pub Date:
11/2016
ISBN:
9780749478438
Format:
Pbk 464 pages

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we...

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Now It's Your Turn For Success!:Training and Motivational Techniques for Direct Sales and Multi-Level Marketing (POD)

by Richard Houghton and Janet Kelly Anglo American Book Company
Pub Date:
02/1999
ISBN:
9781899836215
Format:
Pbk 278 pages

This book is packed with the very latest insights into Multi-Level Marketing. For those who have wondered what MLM or Network...

  • AU$37.99
  • NZ$39.12
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Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage

by John T Mentzer SAGE Publications, Inc
Pub Date:
05/2004
ISBN:
9780761929086
Format:
Pbk 304 pages

Author of the bestselling text Supply Chain Management, John T. Mentzer's companion book Fundamentals of Supply Chain Management:...

  • AU$219.00
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  • AU$175.00
  • NZ$195.13

Secrets of Advertising to Gen Y Consumers

by Aiden Livingston Self-Counsel Press
Pub Date:
04/2010
ISBN:
9781770400344
Format:
Pbk 136 pages

Traditional marketing is dead, and “Generation Y” killed it. Advertisers are finding it harder to reach consumers using traditional...

  • AU$27.99
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Survival Math for Marketers

by Peter G Weiglin SAGE Publications, Inc
Pub Date:
07/2002
ISBN:
9780761916321
Format:
Pb+ 144 pages

The key goal of Survival Math For Marketers is a solution to a common problem in business -- namely, the lack of mathematics know-how...

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  • AU$55.95
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Publishing and Marketing in the Digital Age

by Debbie Elicksen Self-Counsel Press
Pub Date:
06/2014
ISBN:
9781770401952
Format:
Pbk 200 pages

New developments and platforms present themselves every time you open a tab in your browser. New software, programs, media, and...

  • AU$27.99
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Digital Marketing Strategy: An Integrated Approach to Online Marketing

by Simon Kingsnorth Kogan Page
Pub Date:
05/2016
ISBN:
9780749474706
Format:
Pbk 344 pages

Digital Marketing Strategy unites digital marketing techniques with business strategy and established marketing models such as...

  • AU$79.00
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Ultimate Secrets of Advertising

by J Jones SAGE Publications, Inc
Pub Date:
12/2001
ISBN:
9780761922445
Format:
Pb+ 256 pages

À Does advertising work? How does advertising work? How much advertising works? How can advertising be measured and made accountable?The...

  • AU$174.00
  • NZ$175.65
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  • AU$139.00
  • NZ$154.00

Technology Distribution Channels: Understanding and Managing Channels to Market

by Julian Dent Kogan Page
Pub Date:
08/2014
ISBN:
9780749472177
Format:
Pbk 352 pages

Using numerous real-life examples from global technology corporations, Technology Distribution Channels explores the chain that...

  • AU$89.00
  • NZ$92.17
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Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision

by Dave Trott Harriman House
Pub Date:
02/2019
ISBN:
9780857197306
Format:
Pbk 200 pages

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals...

  • AU$34.99
  • NZ$34.77
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