Results 1 to 15 of 21

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement 2ed

by Daniel Rowles Kogan Page
Pub Date:
12/2017
ISBN:
9780749481698
Format:
Pbk 232 pages

Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through...

  • AU$49.99
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Sales and Marketing Channels: How to Build and Manage Distribution Strategy 3ed

by Julian Dent Kogan Page
Pub Date:
04/2018
ISBN:
9780749482145
Format:
Pbk 384 pages

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and...

  • AU$79.00
  • NZ$81.74
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Management of Luxury: An International Guide 2ed

by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke Kogan Page
Pub Date:
06/2018
ISBN:
9780749481827
Format:
Pbk 496 pages

The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges...

  • AU$82.00
  • NZ$85.22
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Understanding Service Consumers

by Jochen Wirtz WS Professional
Pub Date:
09/2017
ISBN:
9781944659097
Format:
Pbk 56 pages

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying...

  • AU$18.99
  • NZ$19.12
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Positioning Services In Competitive Markets

by Jochen Wirtz WS Professional
Pub Date:
09/2017
ISBN:
9781944659127
Format:
Pbk 50 pages

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which...

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  • NZ$19.12
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Developing Service Products And Brands

by Jochen Wirtz WS Professional
Pub Date:
09/2017
ISBN:
9781944659158
Format:
Pbk 54 pages

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing...

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Pricing Services And Revenue Management

by Jochen Wirtz WS Professional
Pub Date:
10/2017
ISBN:
9781944659189
Format:
Pbk 69 pages

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition...

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  • NZ$19.99
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Service Marketing Communications

by Jochen Wirtz WS Professional
Pub Date:
10/2017
ISBN:
9781944659219
Format:
Pbk 82 pages

Developing an effective service marketing communications strategy starts with a good understanding of the service product and...

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Designing Customer Service Processes

by Jochen Wirtz WS Professional
Pub Date:
10/2017
ISBN:
9781944659240
Format:
Pbk 64 pages

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have...

  • AU$18.99
  • NZ$19.12
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Balancing Capacity And Demand In Service Operations

by Jochen Wirtz WS Professional
Pub Date:
11/2017
ISBN:
9781944659271
Format:
Pbk 55 pages

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use...

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Crafting The Service Environment

by Jochen Wirtz WS Professional
Pub Date:
11/2017
ISBN:
9781944659301
Format:
Pbk 57 pages

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service...

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Managing People For Service Advantage

by Jochen Wirtz WS Professional
Pub Date:
11/2017
ISBN:
9781944659332
Format:
Pbk 91 pages

Highly capable and motivated people are at the center of service excellence and productivity. Behind today's successful service...

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Managing Customer Relationships And Building Loyalty

by Jochen Wirtz WS Professional
Pub Date:
11/2017
ISBN:
9781944659363
Format:
Pbk 75 pages

Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to...

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Designing Complaint Handling And Service Recovery Strategies

by Jochen Wirtz WS Professional
Pub Date:
12/2017
ISBN:
9781944659394
Format:
Pbk 72 pages

The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers...

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Service Quality And Productivity Management

by Jochen Wirtz WS Professional
Pub Date:
12/2017
ISBN:
9781944659424
Format:
Pbk 79 pages

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes...

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