Results 1 to 15 of 22

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement 2ed

by Daniel Rowles Kogan Page
Pub Date:
12/2017
ISBN:
9780749481698
Format:
Pbk 232 pages

Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through...

  • AU$51.99
  • NZ$53.04
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Sales and Marketing Channels: How to Build and Manage Distribution Strategy 3ed

by Julian Dent Kogan Page
Pub Date:
04/2018
ISBN:
9780749482145
Format:
Pbk 384 pages

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and...

  • AU$79.00
  • NZ$83.48
Available in Approx 14 days
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Selling Science: How to Use Business Skills to Win Support for Scientific Research

by Steven Judge and Richard Lucas World Scientific Publishing Europe Ltd
Pub Date:
11/2018
ISBN:
9781786345721
Format:
Hbk 116 pages

Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist....

  • AU$59.99
  • NZ$60.86
Available in Approx 14 days
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Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets

by Ramendra Singh Emerald Publishing Limited
Pub Date:
12/2018
ISBN:
9781787145566
Format:
Hbk 240 pages

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book...

  • AU$129.00
  • NZ$132.17
Title is Print on Demand - May take 4 weeks
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Selling by Telephone: From Cold Calling to Hot Profit 4ed

by Chris De Winter Kogan Page
Pub Date:
11/2001
ISBN:
9780749436827
Format:
Pbk 160 pages

Telesales is one of the expanding industries of the 21st century. This practical guide provides advice on how to maximise sales...

  • AU$44.99
  • NZ$43.47
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Qualitative Consumer Research

by Russell Belk Emerald Publishing Limited
Pub Date:
07/2017
ISBN:
9781787144927
Format:
Hbk 296 pages

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers...

  • AU$154.00
  • NZ$155.65
Title is Print on Demand - May take 4 weeks
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Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing

by Amir Heiman and David Zilberman World Scientific / Now Publishers
Pub Date:
05/2020
ISBN:
9789813145665
Format:
Hbk 256 pages

Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce...

  • AU$193.00
  • NZ$195.65
Not Yet Published - See Pub Date for expected date
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Management of Luxury: An International Guide 2ed

by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke Kogan Page
Pub Date:
06/2018
ISBN:
9780749481827
Format:
Pbk 496 pages

The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges...

  • AU$84.00
  • NZ$86.09
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Understanding Service Consumers

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659097
Format:
Pbk 56 pages

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying...

  • AU$18.99
  • NZ$19.12
Available in Approx 14 days
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Positioning Services In Competitive Markets

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659127
Format:
Pbk 50 pages

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which...

  • AU$18.99
  • NZ$19.12
Available in Approx 14 days
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Developing Service Products And Brands

by Jochen Wirtz Ws Professional
Pub Date:
09/2017
ISBN:
9781944659158
Format:
Pbk 54 pages

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing...

  • AU$18.99
  • NZ$19.12
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Pricing Services And Revenue Management

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659189
Format:
Pbk 69 pages

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition...

  • AU$19.99
  • NZ$19.99
Available in Approx 14 days
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Service Marketing Communications

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659219
Format:
Pbk 82 pages

Developing an effective service marketing communications strategy starts with a good understanding of the service product and...

  • AU$19.99
  • NZ$19.99
Available in Approx 14 days
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Designing Customer Service Processes

by Jochen Wirtz Ws Professional
Pub Date:
10/2017
ISBN:
9781944659240
Format:
Pbk 64 pages

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have...

  • AU$18.99
  • NZ$19.99
Available in Approx 14 days
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Balancing Capacity And Demand In Service Operations

by Jochen Wirtz Ws Professional
Pub Date:
11/2017
ISBN:
9781944659271
Format:
Pbk 55 pages

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use...

  • AU$18.99
  • NZ$19.12
Available in Approx 14 days
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