Results 1 to 15 of 20

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement 2ed

by Daniel Rowles Kogan Page
Pub Date:
12/2017
ISBN:
9780749481698
Format:
Pbk 232 pages

Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through...

  • AU$54.99
  • NZ$57.38
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Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing

by Amir Heiman and David Zilberman World Scientific / Now Publishers
Pub Date:
04/2021
ISBN:
9789813145665
Format:
Hbk 256 pages

Marketing for Economists and Life Scientists presents a new perspective on marketing, i.e., viewing it as a mechanism to reduce...

  • AU$219.00
  • NZ$225.22
Not Yet Published - See Pub Date for expected date
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Understanding Service Consumers

by Jochen Wirtz WS Professional
Pub Date:
09/2017
ISBN:
9781944659097
Format:
Pbk 56 pages

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying...

  • AU$22.99
  • NZ$22.60
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Positioning Services In Competitive Markets

by Jochen Wirtz WS Professional
Pub Date:
09/2017
ISBN:
9781944659127
Format:
Pbk 50 pages

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which...

  • AU$19.99
  • NZ$19.99
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Developing Service Products And Brands

by Jochen Wirtz WS Professional
Pub Date:
09/2017
ISBN:
9781944659158
Format:
Pbk 54 pages

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing...

  • AU$22.99
  • NZ$22.60
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Pricing Services And Revenue Management

by Jochen Wirtz WS Professional
Pub Date:
10/2017
ISBN:
9781944659189
Format:
Pbk 69 pages

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition...

  • AU$22.99
  • NZ$22.60
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Service Marketing Communications

by Jochen Wirtz WS Professional
Pub Date:
10/2017
ISBN:
9781944659219
Format:
Pbk 82 pages

Developing an effective service marketing communications strategy starts with a good understanding of the service product and...

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  • NZ$22.60
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Designing Customer Service Processes

by Jochen Wirtz WS Professional
Pub Date:
10/2017
ISBN:
9781944659240
Format:
Pbk 64 pages

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have...

  • AU$22.99
  • NZ$22.60
Available in Approx 14 days
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Balancing Capacity And Demand In Service Operations

by Jochen Wirtz WS Professional
Pub Date:
10/2017
ISBN:
9781944659271
Format:
Pbk 55 pages

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use...

  • AU$22.99
  • NZ$22.60
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Crafting The Service Environment

by Jochen Wirtz WS Professional
Pub Date:
11/2017
ISBN:
9781944659301
Format:
Pbk 57 pages

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service...

  • AU$22.99
  • NZ$22.60
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Managing People For Service Advantage

by Jochen Wirtz WS Professional
Pub Date:
11/2017
ISBN:
9781944659332
Format:
Pbk 91 pages

Highly capable and motivated people are at the center of service excellence and productivity. Behind today's successful service...

  • AU$22.99
  • NZ$23.47
Available in Approx 14 days
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Managing Customer Relationships And Building Loyalty

by Jochen Wirtz WS Professional
Pub Date:
11/2017
ISBN:
9781944659363
Format:
Pbk 75 pages

Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to...

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  • NZ$22.60
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Designing Complaint Handling And Service Recovery Strategies

by Jochen Wirtz WS Professional
Pub Date:
11/2017
ISBN:
9781944659394
Format:
Pbk 72 pages

The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers...

  • AU$22.99
  • NZ$22.60
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Service Quality And Productivity Management

by Jochen Wirtz WS Professional
Pub Date:
12/2017
ISBN:
9781944659424
Format:
Pbk 79 pages

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes...

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  • NZ$22.60
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Building A World Class Service Organization (Assessment Tool)

by Jochen Wirtz WS Professional
Pub Date:
12/2017
ISBN:
9781944659455
Format:
Pbk 34 pages

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple...

  • AU$19.99
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Available in Approx 14 days
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