Results 1 to 15 of 64

Public Relations Writing: Principles in Practice 2ed

by Donald Treadwell and Jill B Treadwell SAGE Publications, Inc
Pub Date:
04/2005
ISBN:
9781412905510
Format:
Pbk 544 pages

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...

  • AU$263.00
  • NZ$266.96
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  • AU$210.00
  • NZ$234.35

International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin and T Kenn Gaither SAGE Publications, Inc
Pub Date:
01/2007
ISBN:
9781412914154
Format:
Pb+ 320 pages

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...

  • AU$189.00
  • NZ$193.91
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  • AU$151.00
  • NZ$170.26

Public Relations: Concepts, Practice and Critique

by Jacquie L''Etang SAGE Publications Ltd
Pub Date:
11/2007
ISBN:
9781412930482
Format:
Pb+ 304 pages

This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

  • AU$86.00
  • NZ$86.09
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice 4ed

by Michael Regester & Judy Larkin Kogan Page
Pub Date:
06/2008
ISBN:
9780749451073
Format:
Pbk 264 pages

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation...

  • AU$52.99
  • NZ$53.91
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media 2ed

by David Phillips and Philip Young Kogan Page
Pub Date:
05/2009
ISBN:
9780749449681
Format:
Pbk 288 pages

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals...

  • AU$53.99
  • NZ$55.65
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Planning and Managing Public Relations Campaigns: A Strategic Approach 4ed

by Anne Gregory Kogan Page
Pub Date:
12/2015
ISBN:
9780749468736
Format:
Pbk 224 pages

Getting a public relations campaign or programme off the ground can seem an overwhelming task. The secret of success lies in good...

  • AU$64.00
  • NZ$65.22
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Ongoing Crisis Communication: Planning, Managing, and Responding 4ed

by W Timothy Coombs SAGE Publications, Inc
Pub Date:
01/2014
ISBN:
9781452261362
Format:
Pbk 256 pages

Crises occur every day: an airplane crashes into a mountain, a corporation lays off thousands of workers, an oil spill threatens...

  • AU$189.00
  • NZ$191.30
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  • AU$151.00
  • NZ$168.35

PR Professional's Handbook: Powerful, Practical Communications

by Caroline Black Kogan Page
Pub Date:
04/2014
ISBN:
9780749468422
Format:
Pbk 376 pages

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses...

  • AU$67.00
  • NZ$68.70
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Key Concepts in Public Relations

by Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Eliot Pill SAGE Publications Ltd
Pub Date:
03/2009
ISBN:
9781412923194
Format:
Pb+ 272 pages

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety...

  • AU$74.00
  • NZ$74.78
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  • AU$59.95
  • NZ$65.04

Creativity in Public Relations 4ed

by Andy Green Kogan Page
Pub Date:
12/2009
ISBN:
9780749456504
Format:
Pbk 272 pages

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of...

  • AU$53.99
  • NZ$55.65
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Sports Public Relations

by Jacquie L'Etang SAGE Publications Ltd
Pub Date:
12/2013
ISBN:
9781412936194
Format:
Pb+ 216 pages

Sport is one of the world's major businesses but it is also entertainment, celebrity, participation, fandom and a central part...

  • AU$72.00
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  • AU$57.95
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Corporate Communication: A Guide to Theory and Practice 5ed

by Joep Cornelissen SAGE Publications Ltd
Pub Date:
02/2017
ISBN:
9781473953703
Format:
Pb+ 336 pages

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication...

  • AU$104.00
  • NZ$106.09
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  • AU$83.00
  • NZ$92.78

Media Interview Techniques: A Complete Guide to Media Training

by Robert Taylor Kogan Page
Pub Date:
11/2015
ISBN:
9780749474720
Format:
Pbk 224 pages

Any individual preparing for an encounter with the media, however practised they are or well-rehearsed, understandably feels a...

  • AU$51.99
  • NZ$53.04
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Ethics in Public Relations: Responsible Advocacy

by Kathy Fitzpatrick SAGE Publications, Inc
Pub Date:
05/2006
ISBN:
9781412917988
Format:
Pb+ 256 pages

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in...

  • AU$182.00
  • NZ$184.35
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  • AU$145.00
  • NZ$161.65

Public Relations Online: Lasting Concepts for Changing Media

by Tom Kelleher SAGE Publications, Inc
Pub Date:
12/2006
ISBN:
9781412914178
Format:
Pbk 184 pages

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects...

  • AU$99.00
  • NZ$100.87
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