Results 1 to 15 of 91

Social Marketing: Changing Behaviors for Good 5ed

by Nancy R Lee and Philip Kotler SAGE Publications, Inc
Pub Date:
01/2015
ISBN:
9781452292144
Format:
Pbk 584 pages

Turning Principle into PracticeSocial Marketing: Changing Behaviors for Good is the definitive textbook for the planning and...

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Introducing the Creative Industries: From Theory to Practice

by Rosamund Davies and Gauti Sigthorsson SAGE Publications Ltd
Pub Date:
04/2013
ISBN:
9781849205733
Format:
Pb+ 280 pages

With so much talk about the creative industries, do we really know what they are, what they produce, and who works in them? This...

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Advertising Creative: Strategy, Copy, and Design 4ed

by Tom Altstiel and Jean Grow SAGE Publications, Inc
Pub Date:
01/2016
ISBN:
9781506315386
Format:
Pbk 488 pages

Advertising Creative, Fourth Edition gets right to the point of advertising by stressing key principles and practical information...

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  • AU$98.00
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Controversies in Contemporary Advertising 2ed

by Kim Bartel Sheehan SAGE Publications, Inc
Pub Date:
08/2013
ISBN:
9781452261072
Format:
Pbk 336 pages

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising...

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  • AU$117.00
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

by John Philip Jones SAGE Publications, Inc
Pub Date:
11/2003
ISBN:
9780761927990
Format:
Pbk 328 pages

The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of...

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  • AU$98.00
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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

by Nancy R Tag SAGE Publications, Inc
Pub Date:
02/2012
ISBN:
9781412980531
Format:
Pbk 216 pages

Ad Critique teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively...

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  • AU$100.00
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Fan Phenomena: The Twilight Saga

by Laurena Aker Intellect Books
Pub Date:
01/2017
ISBN:
9781783206506
Format:
Pbk 140 pages

From the moment Stephenie Meyer published Twilight in 2005, the series has captivated readers. Through three subsequent novels...

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Culture Jamming: Activism and the Art of Cultural Resistance

by Marilyn DeLaure and Moritz Fink New York University Press
Pub Date:
02/2017
ISBN:
9781479806201
Format:
Pb+ 464 pages

A collaboration of political activism and participatory culture seeking to upend consumer capitalism, including interviews with...

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Procrastination Economy: The Big Business of Downtime

by Ethan Tussey New York University Press
Pub Date:
02/2018
ISBN:
9781479844234
Format:
Hbk 256 pages

How mobile devices make our in-between moments valuable to media companies while also providing a sense of control and connection In...

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Reputation Society: How Online Opinions Are Reshaping the Offline World

by Hassan Masum and Mark Tovey The MIT Press
Pub Date:
02/2015
ISBN:
9780262527439
Format:
Pb+ 248 pages

In making decisions, we often seek advice. Online, we check Amazon recommendations, eBay vendors' histories, TripAdvisor ratings,...

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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications 2ed

by Margaret A Morrison, Eric Haley, Kim Bartel Sheehan and Ronald E Taylor SAGE Publications, Inc
Pub Date:
11/2011
ISBN:
9781412987240
Format:
Pbk 240 pages

The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire...

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Class: Living and Learning in the Digital Age

by Sonia Livingstone and Julian Sefton-Green New York University Press
Pub Date:
05/2016
ISBN:
9781479824243
Format:
Pb+ 368 pages

An intimate look at how children network, identify, learn and grow in a connected world.  Read Online at connectedyouth.nyupress.org Do...

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Exposed: Desire and Disobedience in the Digital Age

by Bernard E Harcourt Harvard University Press
Pub Date:
10/2015
ISBN:
9780674504578
Format:
Hbk 384 pages

Social media compile data on users, retailers mine information on consumers, Internet giants create dossiers of who we know and...

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Precarious Creativity: Global Media, Local Labor

by Michael Curtin and Kevin Sanson University of California Press
Pub Date:
02/2016
ISBN:
9780520290853
Format:
Pbk 334 pages

Precarious Creativity examines the seismic changes confronting media workers in an age of globalization and corporate conglomeration....

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All and Nothing: A Digital Apocalypse

by Martin Burckhardt and Dirk Hofer The MIT Press
Pub Date:
10/2017
ISBN:
9780262534253
Format:
Pbk 104 pages

In the beginning was the Zero, and the Zero was with God, and God was the One.—All and Nothing In 1854, the British...

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