Results 1 to 15 of 318

Strategic Social Marketing

by Jeff French and Ross Gordon SAGE Publications Ltd
Pub Date:
04/2015
ISBN:
9781446248621
Format:
Pb+ 448 pages

Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve...

  • AU$109.00
  • NZ$114.78
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  • AU$87.00
  • NZ$100.43

Public Relations Writing: Principles in Practice 2ed

by Donald Treadwell and Jill B Treadwell SAGE Publications, Inc
Pub Date:
04/2005
ISBN:
9781412905510
Format:
Pbk 544 pages

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...

  • AU$277.00
  • NZ$284.35
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  • AU$221.00
  • NZ$249.65

International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin and T Kenn Gaither SAGE Publications, Inc
Pub Date:
01/2007
ISBN:
9781412914154
Format:
Pb+ 320 pages

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...

  • AU$209.00
  • NZ$213.91
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  • AU$167.00
  • NZ$187.48

Using Qualitative Research in Advertising, Strategies, Techniques and Applications (POD)

by Margaret Ann Morrison SAGE Publications, Inc
Pub Date:
03/2002
ISBN:
9780761923831
Format:
Pb+ 152 pages

This engaging book uses a step by step approach to describe what qualitative research techniques are designed to do and how they...

  • AU$69.00
  • NZ$71.30
Available in Approx 5 days
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Public Relations: Concepts, Practice and Critique

by Jacquie L''Etang SAGE Publications Ltd
Pub Date:
11/2007
ISBN:
9781412930482
Format:
Pb+ 304 pages

This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

  • AU$92.00
  • NZ$94.78
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Handbook of Public Relations

by Robert L Heath SAGE Publications, Inc
Pub Date:
07/2004
ISBN:
9781412909549
Format:
Pb+ 816 pages

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished Sage Publications....

  • AU$129.00
  • NZ$138.26
Title is Print on Demand - May take 4 weeks
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  • AU$103.00
  • NZ$121.48

Consumer Behaviour: Applications in Marketing 3ed

by Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele SAGE Publications Ltd
Pub Date:
11/2016
ISBN:
9781473919501
Format:
Pb+ 368 pages

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the...

  • AU$119.00
  • NZ$124.35
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  • AU$95.00
  • NZ$109.04

Choice Factory: 25 behavioural biases that influence what we buy

by Richard Shotton Harriman House
Pub Date:
03/2018
ISBN:
9780857196095
Format:
Pbk 200 pages

Winner Sales and Marketing Book of the Year 2019 in The Business Book Awards Before you can influence decisions,...

  • AU$35.99
  • NZ$37.38
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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good 2ed

by Nedra Kline Weinreich SAGE Publications, Inc
Pub Date:
10/2010
ISBN:
9781412953696
Format:
Pbk 328 pages

Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing...

  • AU$202.00
  • NZ$206.09
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  • AU$161.00
  • NZ$180.78

Social Media Marketing 3ed

by Tracy Tuten and Michael Solomon SAGE Publications Ltd
Pub Date:
12/2017
ISBN:
9781526423870
Format:
Pb+ 448 pages

**Winner of the TAA 2017 Textbook Excellence Award** ‚ÄúSocial Media Marketing deserves special kudos for its courage...

  • AU$119.00
  • NZ$123.48
  • SAGE Student Price AU$101.15
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  • AU$95.00
  • NZ$108.09

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

by Martin Newman and Malcolm McDonald Kogan Page
Pub Date:
08/2018
ISBN:
9780749482671
Format:
Pbk 304 pages

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively...

  • AU$55.99
  • NZ$58.25
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Marketing Communications: Objectives, Strategy, Tactics

by John R Rossiter, Larry Percy and Lars Bergkvist SAGE Publications Ltd
Pub Date:
09/2018
ISBN:
9781526438652
Format:
Pb+ 584 pages

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding...

  • AU$125.00
  • NZ$129.57
  • SAGE Student Price AU$106.25
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Digital Marketing: Strategic Planning & Integration

by Annmarie Hanlon SAGE Publications Ltd
Pub Date:
02/2019
ISBN:
9781526426673
Format:
Pb+ 416 pages

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement...

  • AU$102.00
  • NZ$106.09
  • SAGE Student Price AU$86.70
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Key Concepts in Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$67.00
  • NZ$68.70
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  • AU$53.95
  • NZ$60.26

PR Professional's Handbook: Powerful, Practical Communications

by Caroline Black Kogan Page
Pub Date:
04/2014
ISBN:
9780749468422
Format:
Pbk 376 pages

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses...

  • AU$67.00
  • NZ$69.57
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