Results 1 to 15 of 297

Strategic Social Marketing

by Jeff French and Ross Gordon SAGE Publications Ltd
Pub Date:
04/2015
ISBN:
9781446248621
Format:
Pb+ 448 pages

Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve...

  • AU$109.00
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  • AU$87.00
  • NZ$98.52

Social Marketing: Changing Behaviors for Good 5ed

by Nancy R Lee and Philip Kotler SAGE Publications, Inc
Pub Date:
01/2015
ISBN:
9781452292144
Format:
Pbk 584 pages

Turning Principle into PracticeSocial Marketing: Changing Behaviors for Good is the definitive textbook for the planning and...

  • AU$129.00
  • NZ$132.17
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  • AU$103.00
  • NZ$115.74

Public Relations Writing: Principles in Practice 2ed

by Donald Treadwell and Jill B Treadwell SAGE Publications, Inc
Pub Date:
04/2005
ISBN:
9781412905510
Format:
Pbk 544 pages

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...

  • AU$263.00
  • NZ$266.96
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  • AU$210.00
  • NZ$234.35

International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin and T Kenn Gaither SAGE Publications, Inc
Pub Date:
01/2007
ISBN:
9781412914154
Format:
Pb+ 320 pages

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...

  • AU$189.00
  • NZ$193.91
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  • AU$151.00
  • NZ$170.26

Public Relations: Concepts, Practice and Critique

by Jacquie L''Etang SAGE Publications Ltd
Pub Date:
11/2007
ISBN:
9781412930482
Format:
Pb+ 304 pages

This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

  • AU$86.00
  • NZ$86.09
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Handbook of Public Relations

by Robert L Heath SAGE Publications, Inc
Pub Date:
07/2004
ISBN:
9781412909549
Format:
Pb+ 816 pages

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished Sage Publications....

  • AU$134.00
  • NZ$138.26
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  • AU$107.00
  • NZ$121.48

Consumer Behaviour: Applications in Marketing 3ed

by Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele SAGE Publications Ltd
Pub Date:
11/2016
ISBN:
9781473919501
Format:
Pb+ 368 pages

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the...

  • AU$112.00
  • NZ$114.78
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  • AU$89.00
  • NZ$100.43

Marketing Communications: Objectives, Strategy, Tactics

by John R Rossiter, Larry Percy and Lars Bergkvist SAGE Publications Ltd
Pub Date:
09/2018
ISBN:
9781526438652
Format:
Pb+ 584 pages

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding...

  • AU$119.00
  • NZ$124.35
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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good 2ed

by Nedra Kline Weinreich SAGE Publications, Inc
Pub Date:
10/2010
ISBN:
9781412953696
Format:
Pbk 328 pages

Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing...

  • AU$188.00
  • NZ$190.43
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  • AU$150.00
  • NZ$167.39

Choice Factory: 25 behavioural biases that influence what we buy

by Richard Shotton Harriman House
Pub Date:
03/2018
ISBN:
9780857196095
Format:
Pbk 200 pages

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to...

  • AU$34.99
  • NZ$34.77
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100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

by Martin Newman and Malcolm McDonald Kogan Page
Pub Date:
08/2018
ISBN:
9780749482671
Format:
Pbk 304 pages

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively...

  • AU$54.99
  • NZ$56.52
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Key Concepts in Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$64.00
  • NZ$64.35
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  • AU$51.95
  • NZ$57.34

Social Media Marketing 3ed

by Tracy Tuten and Michael Solomon SAGE Publications Ltd
Pub Date:
12/2017
ISBN:
9781526423870
Format:
Pb+ 448 pages

**Winner of the TAA 2017 Textbook Excellence Award** ‚ÄúSocial Media Marketing deserves special kudos for its courage...

  • AU$128.00
  • NZ$129.57
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  • AU$102.00
  • NZ$113.83

PR Professional's Handbook: Powerful, Practical Communications

by Caroline Black Kogan Page
Pub Date:
04/2014
ISBN:
9780749468422
Format:
Pbk 376 pages

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses...

  • AU$67.00
  • NZ$68.70
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Social Marketing Casebook

by Jeff French, Rowena Merritt and Lucy Reynolds SAGE Publications Ltd
Pub Date:
10/2011
ISBN:
9780857025449
Format:
Pb+ 280 pages

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes...

  • AU$79.00
  • NZ$81.74
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  • AU$63.00
  • NZ$71.74
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