Results 1 to 15 of 204

Public Relations Writing: Principles in Practice 2ed

by Donald Treadwell and Jill B Treadwell SAGE Publications, Inc
Pub Date:
04/2005
ISBN:
9781412905510
Format:
Pbk 544 pages

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...

  • AU$285.00
  • NZ$292.17
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  • AU$228.00
  • NZ$256.35

International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin and T Kenn Gaither SAGE Publications, Inc
Pub Date:
01/2007
ISBN:
9781412914154
Format:
Pb+ 320 pages

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...

  • AU$214.00
  • NZ$219.13
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  • AU$171.00
  • NZ$192.26

Public Relations: Concepts, Practice and Critique

by Jacquie L''Etang SAGE Publications Ltd
Pub Date:
11/2007
ISBN:
9781412930482
Format:
Pb+ 304 pages

This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

  • AU$92.00
  • NZ$94.78
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Handbook of Public Relations

by Robert L Heath SAGE Publications, Inc
Pub Date:
07/2004
ISBN:
9781412909549
Format:
Pb+ 816 pages

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished Sage Publications....

  • AU$142.00
  • NZ$146.96
Title is Print on Demand - May take 4 weeks
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  • AU$113.00
  • NZ$129.13

Consumer Behaviour: Applications in Marketing 3ed

by Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele SAGE Publications Ltd
Pub Date:
11/2016
ISBN:
9781473919501
Format:
Pb+ 368 pages

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the...

  • AU$123.00
  • NZ$126.96
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  • AU$98.00
  • NZ$110.96

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good 2ed

by Nedra Kline Weinreich SAGE Publications, Inc
Pub Date:
10/2010
ISBN:
9781412953696
Format:
Pbk 328 pages

Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing...

  • AU$207.00
  • NZ$212.17
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  • AU$165.00
  • NZ$186.52

Social Media Marketing 3ed

by Tracy Tuten and Michael Solomon SAGE Publications Ltd
Pub Date:
12/2017
ISBN:
9781526423870
Format:
Pb+ 448 pages

**Winner of the TAA 2017 Textbook Excellence Award** ‚ÄúSocial Media Marketing deserves special kudos for its courage...

  • AU$123.00
  • NZ$127.83
  • SAGE Student Price AU$104.55
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  • AU$98.00
  • NZ$111.91

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

by Martin Newman and Malcolm McDonald Kogan Page
Pub Date:
08/2018
ISBN:
9780749482671
Format:
Pbk 304 pages

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively...

  • AU$56.99
  • NZ$59.12
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Marketing Communications: Objectives, Strategy, Tactics

by John R Rossiter, Larry Percy and Lars Bergkvist SAGE Publications Ltd
Pub Date:
09/2018
ISBN:
9781526438652
Format:
Pb+ 584 pages

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding...

  • AU$127.00
  • NZ$132.17
  • SAGE Student Price AU$107.95
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Digital Marketing: Strategic Planning & Integration

by Annmarie Hanlon SAGE Publications Ltd
Pub Date:
02/2019
ISBN:
9781526426673
Format:
Pb+ 416 pages

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement...

  • AU$105.00
  • NZ$109.57
  • SAGE Student Price AU$89.25
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Key Concepts in Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$69.00
  • NZ$71.30
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  • AU$55.95
  • NZ$62.17

Principles of Marketing for a Digital Age

by Tracy L. Tuten SAGE Publications Ltd
Pub Date:
01/2020
ISBN:
9781526423344
Format:
Pb+ 496 pages

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines...

  • AU$125.00
  • NZ$129.57
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Business-to-Business Marketing

by Ross Brennan, Louise Canning and Raymond McDowell SAGE Publications Ltd
Pub Date:
02/2007
ISBN:
9781412919708
Format:
Pb+ 384 pages

Is there really a difference between business-to-business marketing and consumer marketing?This book helps students answer...

  • AU$83.00
  • NZ$86.96
Available in Approx 14 days
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Social Marketing: Behavior Change for Social Good 6ed (ISE)

by Nancy R. Lee and Philip Kotler SAGE Publications, Inc
Pub Date:
05/2019
ISBN:
9781544371863
Format:
Pbk 624 pages

Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing...

  • AU$159.00
  • NZ$164.35
  • SAGE Student Price AU$135.15
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Principles of Marketing for a Digital Age (Paperback and ebook)

by Tracy L. Tuten SAGE Publications Ltd
Pub Date:
12/2019
ISBN:
9781529734812
Format:
Kit 496 pages

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines...

  • AU$162.00
  • NZ$166.96
  • SAGE Student Price AU$137.70
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