Results 1 to 15 of 287

Strategic Social Marketing

by Jeff French and Ross Gordon SAGE Publications Ltd
Pub Date:
04/2015
ISBN:
9781446248621
Format:
Pb+ 448 pages

Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve...

  • AU$108.00
  • NZ$112.17
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  • AU$86.00
  • NZ$98.52

Public Relations Writing: Principles in Practice 2ed

by Donald Treadwell and Jill B Treadwell SAGE Publications, Inc
Pub Date:
04/2005
ISBN:
9781412905510
Format:
Pbk 544 pages

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations...

  • AU$258.00
  • NZ$272.17
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  • AU$206.00
  • NZ$239.13

International Public Relations: Negotiating Culture, Identity, and Power

by Patricia Curtin and T Kenn Gaither SAGE Publications, Inc
Pub Date:
01/2007
ISBN:
9781412914154
Format:
Pb+ 320 pages

International Public Relations: Negotiating Culture, Identity, and Power offers an innovative critical/cultural approach to international...

  • AU$187.00
  • NZ$195.65
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  • AU$149.00
  • NZ$172.17

Social Marketing: Changing Behaviors for Good 5ed

by Nancy R Lee and Philip Kotler SAGE Publications, Inc
Pub Date:
01/2015
ISBN:
9781452292144
Format:
Pbk 584 pages

Turning Principle into PracticeSocial Marketing: Changing Behaviors for Good is the definitive textbook for the planning and...

  • AU$119.00
  • NZ$126.09
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  • AU$95.00
  • NZ$110.96

Advertising Creative: Strategy, Copy, and Design 4ed

by Tom Altstiel and Jean Grow SAGE Publications, Inc
Pub Date:
01/2016
ISBN:
9781506315386
Format:
Pbk 488 pages

Advertising Creative, Fourth Edition gets right to the point of advertising by stressing key principles and practical information...

  • AU$123.00
  • NZ$129.57
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  • AU$98.00
  • NZ$113.83

Public Relations: Concepts, Practice and Critique

by Jacquie L''Etang SAGE Publications Ltd
Pub Date:
11/2007
ISBN:
9781412930482
Format:
Pb+ 304 pages

This book introduces students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as...

  • AU$84.00
  • NZ$88.70
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Handbook of Public Relations

by Robert L Heath SAGE Publications, Inc
Pub Date:
07/2004
ISBN:
9781412909549
Format:
Pb+ 816 pages

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished Sage Publications....

  • AU$129.00
  • NZ$140.87
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  • AU$103.00
  • NZ$123.39

Consumer Behaviour: Applications in Marketing 3ed

by Robert East, Jaywant Singh, Malcolm Wright and Marc Vanhuele SAGE Publications Ltd
Pub Date:
11/2016
ISBN:
9781473919501
Format:
Pb+ 368 pages

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the...

  • AU$109.00
  • NZ$116.52
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  • AU$87.00
  • NZ$102.35

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good 2ed

by Nedra Kline Weinreich SAGE Publications, Inc
Pub Date:
10/2010
ISBN:
9781412953696
Format:
Pbk 328 pages

Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing...

  • AU$182.00
  • NZ$191.30
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  • AU$145.00
  • NZ$168.35

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

by Martin Newman and Malcolm McDonald Kogan Page
Pub Date:
08/2018
ISBN:
9780749482671
Format:
Pbk 304 pages

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively...

  • AU$44.99
  • NZ$52.17
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Key Concepts in Marketing

by Jim Blythe SAGE Publications Ltd
Pub Date:
02/2009
ISBN:
9781847874993
Format:
Pb+ 232 pages

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues,...

  • AU$62.00
  • NZ$66.09
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  • AU$49.95
  • NZ$57.39

Choice Factory: 25 behavioural biases that influence what we buy

by Richard Shotton Harriman House
Pub Date:
03/2018
ISBN:
9780857196095
Format:
Pbk 200 pages

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to...

  • AU$34.99
  • NZ$39.12
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Global Marketing and Advertising: Understanding Cultural Paradoxes 4ed

by Marieke de Mooij SAGE Publications, Inc
Pub Date:
09/2013
ISBN:
9781452257174
Format:
Pbk 416 pages

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter,...

  • AU$89.00
  • NZ$94.78
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  • AU$71.00
  • NZ$83.22

PR Professional's Handbook: Powerful, Practical Communications

by Caroline Black Kogan Page
Pub Date:
04/2014
ISBN:
9780749468422
Format:
Pbk 376 pages

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses...

  • AU$66.00
  • NZ$68.70
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Social Marketing Casebook

by Jeff French, Rowena Merritt and Lucy Reynolds SAGE Publications Ltd
Pub Date:
10/2011
ISBN:
9780857025449
Format:
Pb+ 280 pages

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes...

  • AU$79.00
  • NZ$83.48
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  • AU$63.00
  • NZ$72.70
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